Exactera · 1 day ago
ABM & Digital Marketing Specialist
United States
Full-time
Remote
Mid, Senior Level
$80K/yr - $110K/yr
5+ years expExactera is a FinTech SaaS start-up founded in 2016, focused on providing corporate tax solutions powered by AI and cloud-based technologies. They are seeking a results-driven Account-Based Marketing (ABM) & Digital Marketing Specialist to execute impactful campaigns and attract inbound prospects through various channels.
Artificial Intelligence (AI)Financial ServicesInformation TechnologySoftware
Responsibilities
Coordinate ABM campaigns and strategies, acting as the 6Sense point-of-contact and champion
Evaluate, then spearhead the launch of Mutiny
Launch, monitor, and optimize SEM campaigns on Google and Bing, while evaluating new opportunities, channels, and ad formats
Develop and optimize the company’s presence on platforms such as G2, Capterra, Software Advice, and others
Refine audience segments across platforms and deliver personalized marketing messages tailored to TOFU/BOFU stages. Conduct A/B testing on ad creatives, copy, landing pages, and other campaign elements to optimize conversion rates and engagement
Assess SEO status, propose priorities, and carry out SEO-related projects to improve visibility and search rankings
Oversee UTM processes and work with the data team to ensure accurate tracking of inbound digital marketing leads
Analyze campaign performance, ROI, and spend using tools like GA4, Looker Studio, and Tableau, refining future campaigns based on data insights
Create monthly SEM and SEO performance reports to track progress and improve future strategies
Assist with website updates and landing page creation to improve conversion rates
Track and manage campaign budgets closely, providing periodic budget reports and adjusting to maximize ROI
Support product launches, promotions, and customer engagement initiatives, while also assisting with email and social media marketing when required
Qualification
Required
Bachelor's degree in Marketing, Business Administration, or a related field
5+ years of marketing experience, with 3+ years specializing in SEM and ABM
Proven experience in a similar role within the SaaS industry, preferably in FinTech
Proficiency in 6Sense, Looker Studio, Tableau, and Salesforce
Strong understanding of digital marketing principles and best practices
Excellent written and verbal communication skills
Ability to think both strategically and creatively, with a focus on continuous improvement
Strong analytical skills and a data-driven approach to decision-making
Self-starter with the ability to work independently and manage multiple priorities effectively
Preferred
Familiarity with Asana, WordPress, Mutiny, and Marketo or HubSpot is a plus
Benefits
A collaborative team culture with opportunities for career development.
Ample opportunities to be recognized, build valuable skills, and grow your career.
Generous vacation policy, including paid parental leave and Summer Fridays.
Comprehensive health plans with FSA and HSA options.
401(k) retirement plan.
Life and disability insurance coverage.
Supplemental benefits like a dependent care savings plan, pet insurance, will preparation, and an employee assistance program.
Company
Exactera
Exactera is an innovative AI-powered corporate tax compliance solution provider.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$134MKey Investors
Insight PartnersKennet Partners
2023-07-17Series Unknown· $33M
2021-03-10Series Unknown· $55M
2019-09-24Series B· $40M
Leadership Team
Robert Schulte
Chief Executive Officer
Recent News
2025-07-01
Company data provided by crunchbase