Thinkific · 3 months ago
GTM Operations, Strategy and Insights Lead
Distributed - United States
Full-time
Onsite
Senior Level
$109K/yr - $164K/yr
5+ years expThinkific is a learning commerce platform that creates transformative learning experiences. They are seeking a Strategy and Insights Lead to provide analytics and insights across the go-to-market organization, partnering with Sales, Marketing, and Customer Success leadership to optimize performance and drive revenue growth.
AppsE-CommerceInternetSaaSSoftware
Responsibilities
Build, maintain, and deliver dashboards and reports to track GTM performance metrics (e.g., pipeline health, conversion rates, customer retention, campaign ROI)
Translate raw data into meaningful insights and present findings to GTM leadership in a clear, actionable way
Partner with Finance and Data teams to ensure alignment of GTM metrics with broader company reporting: validate assumptions, ensure consistency, and improve reporting methodologies
Support forecasting and planning processes by providing historical trend analysis and scenario modeling
Collaborate with GTM Strategy and Operations leadership to provide inputs for quarterly and annual planning cycles and contribute to discussions with data-backed recommendations
Conduct deep-dive analyses on key business questions (e.g., pipeline performance, customer journey analytics, marketing campaign effectiveness, account health)
Provide ad-hoc analytic support for Sales, Marketing, and Customer Success leadership
Identify performance trends and surface insights that inform strategy and resource allocation
Partner with Sales, Marketing, and Customer Success leaders to understand business challenges and provide analytical support
Provide analytics support for GTM initiatives such as new market entry, pricing changes, or customer segmentation projects
Track initiative impact and measure success against defined KPIs
Qualification
Required
Bachelor's degree in Business, Economics, Data Analytics, or a related field (or equivalent experience)
5+ of experience in a GTM analytics or business analyst role, ideally within a SaaS company. Experience in Consulting or Investment Banking is also a plus
Strong proficiency with Excel/Google Sheets for analysis and modeling
Experience with data visualization tools (e.g., Tableau, Looker, Power BI) to create compelling dashboards and reports
Familiarity with CRM data (preferably Salesforce) and GTM performance metrics
Excellent analytical and critical thinking skills, with the ability to translate complex data into clear insights
Strong communication and presentation skills, with the ability to influence stakeholders through data storytelling
Highly organized and detail-oriented, with the ability to juggle multiple requests and deadlines
Loves to learn and grow. They've found (and keep looking for) ways to level up their skills in this field, whether that's through formal education, gaining professional experience, or maybe even building their own business
Preferred
Knowledge of SaaS KPIs such as ARR, LTV, CAC, churn, and net retention
Experience supporting GTM planning, revenue and sales forecasting, or segmentation initiatives
Benefits
A competitive compensation package including base salary, equity, team-wide bonuses, and an Employee Share Purchase Plan.
Flexible Paid Time Off to maintain mental and physical health. Our team is encouraged to take a minimum 4 weeks of vacation, plus Thinker Holidays (extended long weekends in the summer) and time off for the December holiday season.
Health Benefits and Wellness: Comprehensive benefits starting on Day 1 include health, vision, and dental coverage for you and your family, $3,000 for mental health care, a short-term health plan, and an additional health or personal spending account. Plus, family friendly benefits include generous parental leave top-ups for up to 32 weeks, as well as fertility coverage and personalized return to work options.
Flexible Work. Choose to work from home from anywhere in Canada, at our Vancouver HQ, a co-working space, or anywhere there’s wifi for a change of scenery.
Learning & Growth. An annual $1500 USD Learn and Grow fund for conferences, seminars, or courses, plus training, mentorship, coaching, and internal promotion opportunities.
A home office setup so you’re ready to succeed with a company-owned Macbook Pro and a budget to order a desk, chair, or any accessories to help you work comfortably and productively.
A place where you can bring your whole self to work. We know that different perspectives lead to amazing ideas, more innovation, and, ultimately, our success as a company.
Company
Thinkific
Thinkific is a software platform that enables entrepreneurs to create, market, sell, and deliver their own online courses.
201-500 employees
Funding
Current Stage
Public CompanyTotal Funding
$192.94MKey Investors
Rhino Ventures
2025-06-10Post Ipo Secondary· $10.94M
2021-04-27Post Ipo Equity· $160M
2021-04-27IPO
Leadership Team
Greg Smith
Co-Founder & CEO
Corinne Hua
Chief Financial Officer (TSX:THNC)
Recent News
2025-11-15
Canada NewsWire
2025-11-13
2025-10-15
Company data provided by crunchbase