Shift Digital · 3 months ago
Director of Media
Birmingham, Michigan
Full-time
Onsite
Director/Executive
10+ years expShift Digital is seeking a senior-level media leader who can serve as both an internal and external subject matter expert, building credibility with Fortune 500 automotive brands. The role involves developing cross-tier media strategies, leading internal media teams, and optimizing campaigns to connect local advertising with broader regional and national objectives.
AdvertisingInformation ServicesInformation Technology
Responsibilities
Act as a trusted advisor to clients by presenting insights, strategies, and emerging trends that connect local advertising to regional and national objectives
Collaborate with internal stakeholders and agency partners to gather inputs, build cross-tier media strategies, and identify optimization opportunities
Provide oversight and leadership to Shift Digital media team members executing campaigns on behalf of clients
Monitor and analyze performance metrics to optimize campaign activities and demonstrate impact on sales
Work with internal stakeholders to identify and implement new strategies across AI and other emerging channels
Develop insights to drive innovation and keep clients aligned with current and future media trends
Serve as Shift Digital’s SME on media trends and performance, presenting regularly to client teams
Educate and train account resources on new media channels and opportunities
Inform Shift Digital’s internal strategy to ensure our solutions evolve with market trends and client needs
Lead evaluation and integration of ad tech tools and platforms to enhance campaign effectiveness and measurement
Oversee both media planning and media buying activities to ensure strategies translate into high-performing, executed campaigns
Qualification
Required
10+ years of relevant experience, including at least 3 years in a senior client-facing media leadership role
Proven ability to build credibility with enterprise-level clients and agencies
Tier 1, Tier 2, and Tier 3 media planning and strategy (automotive experience preferred)
Designing media strategies and measuring performance across Search, Display, Performance Max, OTT/CTV, Video, and Social Media
Understanding the customer journey across tiers and connecting local efforts to regional and national strategies
Using first-party data to enhance performance and deliver measurable outcomes
Developing and applying KPIs across the media funnel (awareness, engagement, conversion, and sales impact), including attribution to vehicle sales and retailer-level performance
Privacy, compliance, and data security considerations in digital advertising
Attribution, data management platforms, CDPs, and advanced audience targeting
How AI is reshaping media strategy and measurement, and how to prepare clients for these shifts
Leading internal media teams and coordinating with external agencies to deliver seamless client service
Knowledge of the broader ad tech landscape — including demand-side platforms (DSPs), data clean rooms, verification tools, and programmatic technologies — and the ability to evaluate and apply these tools effectively in multi-tier media strategies
Hands-on experience with media buying and campaign execution, not solely planning, including negotiating, trafficking, optimizing, and reporting across major digital channels
Preferred
Strong background in automotive media is preferred but not required
Company
Shift Digital
Shift Digital is a digital marketing company.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Steve St.Andre
Founder
Recent News
2025-10-11
2025-07-29
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