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Luxury Presence · 2 days ago

Sr. Lifecycle Marketing Manager

United States

Full-time

Remote

Mid, Senior Level

$120K/yr - $150K/yr

4+ years exp

Luxury Presence is the leading digital platform revolutionizing the real estate industry for agents, teams, and brokerages. In this high-impact role, you will craft, test, and optimize campaigns that drive engagement, generate pipeline, and support upsells and retention goals while collaborating with sales and marketing teams.

AdvertisingReal Estate

Responsibilities

Plan, build, and send email campaigns to both prospects and customers across cold outreach, newsletters, onboarding, and product updates to meet or exceed conversion targets

Intake, prioritize, and execute requests from multiple teams with speed, clarity, and precision. Maintain clarity of timelines and expectations under pressure

Bring order to our email marketing operations by developing workflows, building and maintaining campaign calendars, and creating internal documentation for repeatable execution

Define internal standards for how we engage prospects and clients through email—covering messaging frameworks, visual templates, testing methodology, and follow-up strategies

Use HubSpot as your primary execution and automation platform. Evaluate and integrate tools such as Instantly, Apollo, or Clay where appropriate to improve campaign reach and personalization

Run A/B tests on subject lines, copy, send times, and visuals to drive improvements in open rates, click-throughs, and conversions. Share performance insights with the broader team

Craft campaigns that balance conversion performance with high standards for brand design, tone, and compliance

Maintain a clean, organized contact database. Own list segmentation and targeting to ensure relevance, compliance, and deliverability

Qualification

HubSpot masteryAI-powered outreach toolsA/B testingEmail campaign designProject managementCopywriting instinctsCollaboration skillsAttention to detail

Required

Mastery of HubSpot for email execution, automation, segmentation, and reporting

Demonstrated usage of AI and familiarity with modern email and AI-powered outreach tools (e.g. Clay, Apollo, Instantly) and excitement about testing what's next

Excellent project management skills; thrives in fast-paced, cross-functional environments

Attention to detail at scale: able to spot issues before they go to hundreds of thousands of inboxes

Deep understanding of A/B testing, deliverability, open rate optimization, and performance metrics

Strong copywriting instincts and visual taste—able to balance brand integrity with conversion goals

4+ years in email marketing or growth marketing, ideally in a high-growth tech or SaaS setting

Hands-on experience with email campaign design and cold outreach workflows

Proven success launching and optimizing both prospecting and customer email campaigns

Comfortable managing large databases and maintaining CRM hygiene

Strong collaboration skills across sales, marketing, success, and design