The McAlear Group · 4 weeks ago
Web Project Coordinator
The McAlear Group is seeking a Web Project Coordinator to support the planning, execution, and tracking of initiatives for their customer-facing websites. This role involves organizing tasks, maintaining timelines, and ensuring smooth communication between teams while also assisting with SEO implementation and website performance reporting.
Responsibilities
Lead website project plans including requirement gathering, scope definition, timelines, tasks, and schedules for website-related initiatives
Track deliverables, update status reports and flag risks or delays to the VP of Marketing and other website stakeholders
Schedule and facilitate team meetings, prepare agendas and notes and follow-up on action items
Maintain project documentation, including requirements, SOPs, and process updates
Coordinate with internal teams and external vendors to ensure project and task alignment
Develop and maintain SEO best practices across all web properties
Partner with content and development teams to implement keyword strategies, metadata, scheme markup and on-page optimization elements
Monitor site performance and SEO metrics, escalating issues to the appropriate team members
Stay up to date on SEO trends, algorithm updates, and competitor benchmarks
Define KPIs for website performance, lead generation and conversion optimization
Build and maintain dashboards and recurring reports using Google Ads (GA4), Google Search Console, and other marketing analytics platforms
Analyze traffic trends, user behavior, and conversion data to generate actionable insights
Present analytics, findings and recommendations to executive leadership and cross-functional stakeholders
Document and maintain SOPS, project requirements, and business rules
Support training and knowledge transfer where needed
Foster a supportive and collaborative work environment by understanding the feelings and thoughts of others so that all team members feel valued and respected
Maintain professional and technical knowledge by attending workshops, reviewing professional publications, establishing personal networks, and benchmarking state-of-the-art practices
Build a team culture and uphold the organization’s values
Qualification
Required
BA/BS or equivalent combination of work experience and education in Marketing, Computer Science or related field or equivalent experience
3+ years of experience in project management, digital marketing, or related role
Strong project management skills with experience managing multiple initiatives simultaneously
Proven understanding of SEO principles (technical and on-page)
Proficiency with Google Analytics (GA4), Google Search Console, and other reporting tools
Excellent written, verbal and presentation skills
Strong organizational and time management abilities
Understanding performance optimization, accessibility, and brand systems
Familiarity with browser testing and debugging
In-depth understanding of the entire web development process – design, development, and deployment
Familiarity with WordPress, e-commerce platforms, and CMS-driven websites
Exposure to CRM and marketing automation platforms
Knowledge of HTML/CSS and web development basics
Detail-oriented with an ability to maintain consistency in a fast-paced environment
Preferred
Experience with project management tools (Jira, Asana, Trello, or similar)
Experience with A/B testing, CRO, or marketing automation platforms
Benefits
401k
Health and life insurance
Employee Assistance Program (EAP)
Disability coverage
PTO