AEG · 1 day ago
Senior Manager, Paid Search
Los Angeles, CA
Full-time
Onsite
Mid, Senior Level
$101K/yr - $130K/yr
4+ years expAXS, a subsidiary of AEG, connects fans with the artists and teams they love by selling millions of tickets each year. They are seeking a Senior Manager, Paid Search, to manage a significant search budget and drive digital marketing efforts specifically in paid search, focusing on optimizing campaigns for maximum ROI.
Card and Board GamesLeisureSports
No H1B
Responsibilities
Manage real-time bid strategies to achieve target CPC and ROI across campaigns
Apply a mix of automated rules and manual adjustments to maintain budget alignment and performance goals
Analyze keyword performance and continuously refine ad copy to improve CTR and conversion rates
Test messaging variations and identify new optimization opportunities
Lead campaign setup and launch efforts, ensuring alignment with targeting strategies, device optimization, ad extensions, and scheduling parameters
Develop templates and repeatable processes for large-scale campaign deployments
Collaborate with MarTech to implement automation and improve speed to launch
Monitor performance KPIs, adjust campaign strategy based on insights, and regularly assess campaign health
Build and refine performance dashboards to surface real-time campaign insights and inform strategic decisions
Prepare campaign reports highlighting key trends, wins, and areas for improvement
Analyze performance data to drive actionable next steps
Develop and manage A/B testing plans to optimize ad copy, bidding strategies, and keyword targeting across high-volume campaigns
Partner with the Director of Paid Marketing to align operational efforts with broader marketing objectives
Identify opportunities for process improvements and automation
Stay current on paid search trends and best practices, incorporating new tactics to enhance overall campaign performance
Qualification
Required
BA/BS Degree (4-year) in Marketing, Economics, Math, Finance, or related fields
4- 6 years of hands-on paid search marketing experience, managing annual budgets exceeding $2M, with ultimate accountability for measurable ROI
Proven track record of quickly diagnosing performance issues and adjusting tactics in real time
Extensive experience developing, optimizing, analyzing, and reporting on paid campaigns across brand and performance objectives
Advanced understanding of paid search fundamentals including bidding strategies, keyword targeting, and ad copy optimization
Ability to analyze complex datasets, draw actionable insights, and develop performance dashboards
Proficiency in tracking key metrics and making data-driven optimization decisions
Proficiency in leveraging automation tools and MarTech solutions to streamline campaign setup, optimization, and reporting
Meticulous approach to setting up campaigns, managing budgets, and ensuring consistent campaign performance
Understanding of media planning principles and core marketing concepts
Excellent communication and collaboration skills, with the ability to work cross-functionally in a fast-paced environment
Demonstrated expertise in handling thousands of simultaneous campaigns at scale
Advanced proficiency with Google Ads and Search Ads 360
Proficiency with web analytics/BI tools such as Adobe Analytics, Google Analytics and Looker
SQL proficiency a plus
Proven success with A/B test design and optimization
Willingness to experiment with new tactics, test, and refine strategies based on data insights
Benefits
Medical, dental and vision insurance
Paid holidays
Vacation and sick time
Company paid basic life insurance
Voluntary life insurance
Parental leave
401k Plan (with a current employer match of 3%)
Flexible spending and health savings account options
Wellness offerings
Company
AEG
AEG is one of the leading sports and entertainment presenters in the world. AEG, a wholly owned subsidiary of the Anschutz Company, owns,
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Nick Baker
President & Chief Operating Officer, Global Partnerships
Russell Silvers
President & Chief Operating Officer, Global Partnerships
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