Apply on Employer Site

ReachMobi · 1 day ago

Audience Development Lead

Bonita Springs, FL

Full-time

Hybrid

Mid, Senior Level

3+ years exp

ReachMobi is a fast-moving mobile app company looking for a strategic and data-driven Audience Development Leader to drive audience growth and maximize user acquisition. The role involves engineering scalable acquisition strategies, optimizing campaigns, and leading a high-performing growth team to enhance user experience.

AdvertisingAppsDigital MarketingInternet

Comp. & Benefits

H1B Sponsored

Hiring Manager

Emily Pyatt, PHR

Responsibilities

Engineer scalable, high-impact acquisition strategies to drive paid and organic user growth across diverse platforms

Continuously A/B test, optimize, and automate audience acquisition campaigns using machine learning-driven insights

Build data-driven, full-funnel growth loops that maximize user retention and LTV (lifetime value)

Use predictive analytics and market intelligence to uncover high-impact growth opportunities before they emerge

Stay ahead of the competition by continuously analyzing trends, strategies, and whitespace opportunities in the market

Take a critical, first-principles approach—if competitors aren’t pursuing an obvious win, uncover the why and capitalize on the opportunity

Push media buys beyond the status quo, designing agile and innovative acquisition tactics

Identify platform inefficiencies and algorithm exploits to drive down acquisition costs while scaling reach

Automate and optimize ad bidding, audience segmentation, and creative testing with performance marketing tools

Empower and mentor a high-performing growth team, ensuring they have the best agile strategies and tools

Create repeatable, scalable processes and frameworks for audience acquisition

Foster a collaborative, fast-moving culture that thrives on candid feedback and data-driven, innovative decision-making

Qualification

User acquisitionDigital marketingA/B testingData analysisLeadership skills

Required

3+ years in user acquisition, digital marketing, or audience development with a focus on agile experimentation

Proven experience scaling acquisition efficiently from zero to one

Deep understanding of paid media, organic growth, A/B testing, and funnel optimization

Strong analytical mindset—knows how to interpret data and make real-time, efficiency-driven optimizations

Exceptional leadership skills, with a passion for fostering agility, innovation, and high-performing teams

Benefits

Unlimited Paid Time Off along with 10 paid holidays

401k match up to 4%

Health/Vision/Dental

Flexible Spending Accounts

Life Insurance, AD&D, STD and LTD 100% employer paid

Sponsorship available

Complimentary snacks, beverages, beer fridge, as well as catered lunches

Regular company-sponsored social events to connect with your team and fellow colleagues!

Company

ReachMobi

ReachMobi connects massive mobile audiences with the content that influences the world, Reach, grow and engage audience.

Founded in 2010

Philadelphia, Pennsylvania, USA

51-200 employees

https://reachmobi.com/

H1B Sponsorship

ReachMobi has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (5)

2024 (2)

2023 (5)

2022 (7)

2021 (3)

2020 (5)