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FanDuel · 2 days ago

Social Media Analytics Manager

New York, NY

Full-time

Onsite

Mid, Senior Level

$102K/yr - $122K/yr

6+ years exp

FanDuel is the premier mobile gaming company in the United States and Canada, seeking an experienced Social Media Analytics Manager to develop impactful campaign strategies. This role involves overseeing a team to enhance community engagement and brand resonance, utilizing data-driven insights across major social platforms.

Fantasy SportsGamingSports

Responsibilities

Leverage audience insights to deeply understand consumer segments across platforms, transforming fandom behaviors into actionable strategy

Define and execute the editorial strategy for new product channels, driving maximum reach, engagement and relevance. Deliver timely, high-volume content in real time, balancing speed, cultural resonance, and brand impact in a crowded landscape

Design a scalable live coverage framework with consideration to staffing needs, escalation protocols, brand guardrails, and creative templates

Translate platform best practices, algorithm shifts, and competitive insights into actionable strategies, delivering clear reporting and recommendations to cross-functional stakeholders

Oversee and collaborate with creative agency partners, ensuring assets enhance in-house campaigns while remaining aligned with FanDuel’s voice and vision

Collaborate with marketing and commercial teams to track KPIs and organic benchmarks, converting social learnings into creative opportunities that fuel brand growth

Prioritize and manage multiple initiatives simultaneously in a fast-paced environment, consistently meeting shifting deadlines with varying levels of ambiguity

Qualification

Social media strategyData-driven insightsPerformance KPIsContent calendar managementSocial media toolsTeam leadershipProblem solvingCollaborationCommunication skills

Required

6+ years of experience in social media with direct experience leading social channel growth, preferably leading new-to-market channel launches

At least 2 years in a leadership role, managing multiple direct reports and overseeing vendors

Portfolio of social-first content or extensions, especially those across sports entertainment content, that drove measurable brand growth

Bachelor's Degree in Marketing, Communications, Journalism, or a related field preferred

Hands-on expertise in publishing and navigating native dashboards across top platforms including X, Meta, TikTok, and YouTube. Reddit and Discord experience a plus

Meaningful experience setting up and calibrating social media performance tools, with hands-on data insights experience on tools such as Excel, Google Sheets, Tableau, Sprout, Meta Business Suite, etc

A great colleague and teammate — someone that people want to work with because of their humility and passion

A strategic mindset and structured approach to problem solving, with ability and eagerness to effectively balance the big-picture strategic work with execution