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Optimum Sports · 3 months ago

Executive Director, Communications Strategy

New York

Full-time

Onsite

Director/Executive

$150K/yr - $250K/yr

10+ years exp

Omnicom Media Group (OMG) is the media services division of Omnicom Group Inc., delivering transformational experiences for consumers, clients, and talent. They are seeking an Executive Director of Communications Strategy to lead strategic vision for client campaigns, serve as a trusted advisor to senior clients, and collaborate with internal and external teams to deliver integrated solutions.

AdvertisingBrand MarketingMarketingPublic RelationsSports

Responsibilities

Strategic Leadership: Lead the strategic vision for a client campaign portfolio, developing strategies that leverage data, customer insights and marketplace trends to maximize business impact

Client Partnership: Serve as a trusted advisor to senior clients, understanding their business objectives and translating them into actionable communications plans that drive brand growth

Collaboration: Partner with internal teams (media, creative, data, analytics) as well as external partners to deliver integrated solutions and best-in-class work

Thought Leadership: Identify how current and upcoming trends impact customers and the client business, with the ability to turn insights into actionable recommendations

Audience Expertise: Strategies must be customer-obsessed, led by audience behaviors, insights and data

Qualification

Communications strategyMedia planningAudience insightsData analysisMarketing principlesClear writingCultural awarenessOral presentationCollaboration

Required

A proven track record of developing high-impact communications strategies for major brands

Demonstrated examples of the implementation of key insights into the formulation of big ideas and communications strategy

Experience developing strategy for a portfolio of brands, inclusive of how the brands work together to maximize customer impact

10+ years' experience in communications/media planning

Deep understanding of the media landscape (traditional and digital) and the evolving role of data and technology in marketing

Keen understanding of human behavior, identification of clear audience insights and ability to develop actionable recommendations

Thorough knowledge of the dynamics of media, how each media element performs alone, how they perform together and how they are constantly changing

Passion for culture, trends, and motivations in consumer behavior

Ability to write clearly and concisely and present orally in an articulate and confident manner

Analytical and Intellectually Curious

Adept at observing patterns, societal shifts, and cultural nuances

Ability to collaborate across agency teams

Thorough knowledge of the principles of marketing and advertising, mastery of comms planning resources and tools, and an understanding of media concepts, creative development, measurement, and budget requirements