Kent Outdoors · 2 hours ago
Senior Graphic Designer
Sauk Rapids, MN
Full-time
Onsite
Senior Level
5+ years expKENT Outdoors is a leading destination for outdoor enthusiasts, offering innovative and reliable equipment. They are seeking a seasoned Senior Graphic Designer to lead the creation and execution of high-quality visual designs across digital and print platforms, ensuring brand consistency and guiding design projects from concept to completion.
Retail
Responsibilities
Ensure brand consistency and alignment across all channels under the guidance of the Marketing Director
Develop creative executions at a high standard of quality
Lead creative direction and establish brand standards for Absolute Outdoor brands
Maintain a holistic approach to consumer-facing designs
Lead campaign development from initial concept through final design and execution
Monitor industry trends and research precedents to enhance consumer experience
Create mockups, prototypes, and full design concepts independently
Evolve creative solutions that elevate the consumer experience and keep our brand fresh and engaging across every touchpoint
Collaborate with external designers and freelancers as needed
Develop templates, automations, and efficiencies for marketing campaigns
Execute fast-turnaround design requests
Create digital/website design assets and social media graphics
Design packaging, trade show materials, and point-of-purchase templates
Manage and maintain templates and archives of design assets
Develop systems of automation to streamline marketing executions
Collaborate with marketing, product design, and e-commerce teams to ensure cohesive brand storytelling across all channels
Design lifestyle merchandise that extends the brand beyond the water—think tees, hats, and more
Contribute to photoshoot concepts, visual storytelling, and on-location creative direction when needed
Manage digital asset systems and electronic catalogs
Create presentations for customer calls using PowerPoint, Canva, or InDesign
Execute email marketing programs, including content gathering, delivery, reporting, and list maintenance
Create video content and export to required formats
Assist with social media management, including photo editing, content scheduling, posting, and reporting
Qualification
Required
Bachelor's degree or equivalent experience in Graphic Design, Visual Communication, or related field
Mastery of Adobe Creative Suite (Illustrator, Photoshop, InDesign, After Effects a plus)
5+ years of graphic design experience, preferably in the marine, outdoor, or performance apparel industries
Strong understanding of typography, color theory, layout, and branding
Proven ability to maintain and evolve brand identity across diverse platforms
Understanding of outdoor industry trends, including technical product design and sustainability
Solutions-oriented with strong conceptual thinking and problem-solving skills
Exceptional attention to detail and ability to meet deadlines independently
Collaborate closely with marketing, product, and content teams to deliver creative solutions that drive engagement and brand consistency
Preferred
Passion for watersports, outdoor recreation, or action sports culture is a big plus
Company
Kent Outdoors
Born on the water. Expanding to the land. For leading brands in the outdoor category, “passion” doesn’t quite cut it.
501-1000 employees
Funding
Current Stage
Late StageRecent News
2025-12-10
2025-01-06
Company data provided by crunchbase