GLG · 11 hours ago
Director, Product Marketing
New York, NY
Full-time
Onsite
Director/Executive
$123K/yr - $165K/yr
7+ years expGLG is a leader in the expert economy, reinventing the industry with a focus on providing insights to influential companies. The Director of Product Marketing will oversee the go-to-market process for AI-driven products, focusing on positioning, messaging, and launch strategies to enhance client and expert engagement.
Information ServicesProfessional ServicesTraining
Responsibilities
Drive positioning and messaging for AI-powered solutions, translating complex capabilities into clear, compelling value for clients and experts
Leverage competitive research, customer segmentation, and user workflow analysis to position our products, sharpen value propositions and identify opportunities for differentiation
Collaborate with the brand and marketing teams to determine the role of our innovation story in the overall positioning of GLG and drive demand for our services
Own the product launch planning with support from Product leads and Commercial leads: connecting the dots to effectively market new solutions and features to clients and experts, owning adoption rate as a KPI
Support development of sales enablement materials, collateral, case studies, web copy, as well as in-product touchpoints
Collaborate with segment, geography, and expert marketers to integrate our product messaging into customer journeys and campaigns
Define success metrics tied to adoption, engagement, and revenue impact; use insights to continuously optimize GTM strategies
Qualification
Required
Bachelor's degree in marketing, business administration, or related field
Minimum of 7 years' experience in product marketing or B2B SaaS, with hands-on development and execution of GTM strategies
Baseline comfort with AI: using it in day-to-day work at a minimum, ideally with some experience bringing AI products or features to market
Proven ability to lead cross-functional teams and collaborate globally
Exceptional written, verbal, and presentation skills including content creation for multiple channels
Deep understanding of analytics, competitive intelligence, market segmentation, and customer insights
Experience with digital marketing automation platforms and CRM systems (e.g., Marketo, SalesForce)
Preferred
Master's degree preferred
Data, business research, or information services sector experience strongly preferred
Benefits
Comprehensive medical, dental and vision coverage effective on your first day of employment
Flexible paid time off. No pre-determined limits on vacation time, plus 10 company holidays
401(k) and Roth 401(k) plans with an employer match (subject to annual limits & vesting)
Tuition reimbursement program for eligible courses including language skills courses
Paid parental leave, adoption and surrogacy reimbursement
Free wellbeing support with the Calm app, Maven and EAP, and free long-term therapy & counselling assistance through Pathways
Other work perks and benefits available based on final job location
Company
GLG
The world's insight network.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$212MKey Investors
SFW Capital Partners
2015-12-21Private Equity· $212M
2006-03-01Seed
Leadership Team
Mark Gerson
Co-Founder
J
John Goldsmith
Director
Recent News
2025-10-02
2025-09-17
Company data provided by crunchbase