PM Hotel Group · 1 day ago
Marketing Manager | Dr. Wilkinson's Backyard Resort & Mineral Springs | Calistoga, CA
Calistoga, CA
Full-time
Onsite
Entry, Mid Level
$75K/yr - $90K/yr
2+ years expPM Hotel Group is seeking a Marketing Manager for Dr. Wilkinson’s Backyard Resort and Mineral Springs, an iconic resort in Calistoga. The Marketing Manager will support and execute comprehensive marketing strategies to enhance brand visibility and market share, collaborating with various teams and agencies to ensure brand consistency across all platforms.
Hospitality
Hiring Manager
Tatiana Bermudez Diener
Responsibilities
Work with the GM and CDFM in developing and executing comprehensive marketing strategies for the hotel, spa, and restaurant to differentiate the property, increase visibility, and grow market share. Provide local insights and on-property execution to ensure strategies align with guest needs and business goals
Ensure all on-property communications and activations reflect the established brand standards and direction provided by the GM and CDFM
Maintain brand consistency across signage, collateral, photography, and guest-facing materials
Execute the content strategy and editorial calendars
Capture and curate photography/videography for social channels and marketing needs
Coordinate influencer and media visits in alignment with PR and Brand guidance
Manage the property’s content management system (CMS) to ensure accuracy of copy, photography, and promotions
Maintain property listings on third-party websites to reflect up-to-date branding, packages, and offers
Support execution of paid media campaigns
Provide tracking and reporting inputs to measure ROI and campaign performance
Manage local guest databases and deploy email campaigns
Provide feedback and performance insights on property-level engagement
Partner with the GM and property team to produce property-specific collateral, signage, and tactical promotions
Ensure timely and high-quality delivery of materials that support sales and property objectives
Support the conceptualization and on-site execution of experiential activations and brand events
Coordinate logistics with internal teams, partners, and vendors as directed
Provide property-level reporting and analysis to the GM and Corporate Support team on campaign performance, guest engagement, and ROI
Share actionable insights to help refine strategies
Assist in developing and maintaining partnerships with local businesses, wineries, and tourism boards
Support cross-promotional activities and ensure alignment with Area Marketing guidance
Execute additional marketing initiatives and projects assigned by the Corporate Director of Field Marketing and General Manager
Qualification
Required
Minimum of 2 years' experience in marketing positions in the hospitality industry
Basic knowledge of food and beverage as it relates to catering and social events
Experience working with independent hotels
Basic understanding of the operations of all departments in the hotel
Demonstrate a track record of production in group sales
Track record of achieving and maintaining superior sales and revenue results
Demonstrate thorough experience with professional selling skills: opening, probing, supporting, closing
Able to train and monitor the process of sending referrals, setting traces, and profiling accounts
Possess excellent communication and organizational skills
Thorough knowledge of the hospitality industry
Strong financial background and sound administrative skills
Well developed management skills and demonstrated ability to effectively lead
Passion for hospitality
Strong organizational skills and attention to detail
Entrepreneurial spirit
Experience/knowledge of what a good piece of business looks like
Ability to communicate and collaborate with the operations team
Ability to use computers, Hospitality CRM (Salesforce), databases, property management systems, and industry business intelligence tools (Agency360)
Not afraid to get your hands dirty for the good of the team
Ability to deliver results
Benefits
Generous health, dental and vision insurance, plus 401K.
Comprehensive onboarding and training plan to set you up for success.
Coaching, feedback, and mentorship to develop yourself and your team.
Personalized development plan to fit your individual role and career goals.
Leadership courses to improve your personal and interpersonal effectiveness.
Monthly fitness and transportation credits.
Unlimited PTO and 9 paid holidays.
Opportunities to volunteer and give back to our local communities.
Paid Parental Leave.
Tuition reimbursement opportunities – when you grow, we grow!
Company
PM Hotel Group
People-first hospitality. At PM Hotel Group every team member is dedicated to delivering memorable guest experiences.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Ethan Kramer
Chief Investment and Development Officer
Kory Davis
CORPORATE DIRECTOR | NEW BUILDS + TRANSITIONS
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