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Lactalis U.S. Yogurt · 3 months ago

Digital Content Management Analyst

Bedford, NH

Full-time

Hybrid

Entry, Mid Level

2+ years exp

Lactalis U.S. Yogurt is a family-owned company and the world leader in dairy, committed to providing meaningful opportunities for its employees. The Digital Content Management Analyst will ensure the accuracy and optimization of product content across retailer digital platforms, enhancing online presence and driving engagement and sales.

Food Production

Responsibilities

Partner with third-party syndication providers to ensure retailer coverage and correct data flow from the Product Information Management (PIM)

Coordinate with retailers’ content teams and third-party services to align content delivery processes (e.g. Application Programming Interface (API), manual uploads)

Build and maintain relationships with retailer digital merchandising and content teams

Monitor and update content based on retailer’s cadence and requirements

Manage retailer item attribution to ensure correct content development

Address evolving retailer content standards and resolving content issues

Review SKU-level content health and variation strategy

Work with marketing team to ensure content meets Brand standards

Coordinate with vendors to create simple and effective processes to support Lactalis online sales initiatives

Participate in regular e-commerce discussions to share best practices, vendor issues, common challenges, case studies, etc. to leverage knowledge across Lactalis North America

Collaborate with Brand and Agency teams to optimize content development

Qualification

E-commerce content syndicationProduct Information Management (PIM)Data analyticsContent managementAnalytical skillsCommunication skillsOrganizational skillsEmotional intelligence

Required

Bachelor's degree required; a major in business administration, e-commerce, digital media, data analytics, or a related field is preferred

Minimum of 2 years of experience in e-commerce content syndication or content management within a CPG, retail, or consumer goods environment preferred

Familiarity with Product Information Management (PIM) systems and best practices; experience with tools such as Salsify, Syndigo, Profitero, IX-One, or Brandbank is a plus

Ability to assess customer opportunities, analyze competitor behavior, and interpret channel strategies to develop effective customer plans and strengthen retailer partnerships

Proven skill in planning, implementing, and managing initiatives that align with sales and business objectives

Strong understanding of customer needs, expectations, and motivators to develop impactful business plans and foster strategic, long-term partnerships

Demonstrated analytical and business acumen with the ability to ensure accuracy, consistency, and integrity of data and reporting

Skilled in analyzing complex data and identifying trends, insights, and actions that drive informed decision-making

Excellent planning and organizational abilities to prioritize tasks, manage resources, and deliver results efficiently

Strategic mindset with the ability to take a broad, future-oriented view of business challenges and opportunities

Exceptional communication skills – able to tailor messaging, convey ideas clearly, and engage effectively with diverse stakeholders

High emotional intelligence with the ability to build strong relationships, manage challenges with empathy, and foster a positive, collaborative work environment