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FIJI Water · 1 day ago

Manager, Retention Marketing (DTC)

Los Angeles, CA

Full-time

Hybrid

Mid Level

$105K/yr - $115K/yr

3+ years exp

FIJI Water is known for its iconic square bottle and unique mineral profile, and they are seeking a Manager, Retention Marketing to enhance customer engagement and loyalty through personalized marketing strategies. The role involves owning the retention marketing strategy for Home Delivery, focusing on lifecycle campaigns and data-driven insights to improve subscriber experiences.

E-CommerceWater

Responsibilities

Own the end-to-end retention marketing strategy and roadmap, setting clear objectives to reduce churn, drive reactivation, and grow subscriber lifetime value (LTV)

Use behavioral data, cohort analysis, and segmentation to identify key retention drivers, high-value customer groups, and churn risks, and turn insights into actionable strategies

Define and manage retention KPIs such as retention rate, churn, reactivation, and LTV, and forecast their business impact in partnership with Analytics and Finance

Develop personalized retention initiatives informed by subscriber behavior, order cadence, and engagement patterns

Partner cross-functionally with CX, Tech, and E-commerce to enhance the subscriber experience, streamline account management, and improve billing and delivery communications

Champion the subscriber voice internally to ensure customer insights and feedback directly inform marketing and product improvements

Own the Home Delivery marketing calendar, aligning brand, promotional, and lifecycle moments that drive engagement and repeat purchase

Design, launch, and optimize automated journeys across email, SMS, and direct mail, including onboarding, replenishment, renewal, reactivation, and win-back

Develop lifecycle campaigns that celebrate hydration as a ritual and position FIJI Water as an everyday luxury for subscribers

Collaborate with Creative and Brand teams to craft messaging that feels premium, personal, and unmistakably FIJI

Build testing roadmaps for offers, cadence, and creative to continuously optimize engagement and conversion

Identify opportunities for cross-sell and upsell through personalized lifecycle programs

Partner with Data and Paid Media teams to create cohesive, omnichannel experiences across customer touchpoints

Qualification

Retention marketing strategyCohort analysisLifecycle marketingE-commerce platformsData analysisPersonalized marketingLoyalty programsBachelor's degreeCross-functional collaboration

Required

3-5 years of experience in retention or lifecycle marketing required, ideally within a DTC subscription or recurring-delivery business

Proven success developing retention strategies that drive measurable gains in LTV, repeat rate, and customer engagement

Strong analytical skills with hands-on experience in cohort analysis, segmentation, and performance measurement

Demonstrated ability to translate performance data into clear, actionable insights for cross-functional teams and leadership

Skilled in creating personalized, multi-channel customer journeys across email, SMS, and direct mail

Collaborative, organized, and comfortable leading cross-functional initiatives

Bachelor's degree in related field required

Preferred

Proficiency with E-commerce platforms such as Shopify, Klaviyo, and Ordergroove is preferred

Experience managing loyalty programs is a plus

Benefits

Access to top-notch medical coverage comprehensive vision and dental plans, and a 401k with match eligibility to secure your financial future

24/7 online physician consultations

Virtual mental health resources

Life coaching

Engaging employee community groups

Cash rewards for healthy habits and fitness reimbursements

Library of on-demand fitness videos

Career Advancement Opportunities: Unlock your potential with clear paths for career progression and internal mobility across our diverse family of brands and business units.

Focused Learning and Development: Grow as a leader with our dedicated Learning and Organizational Development department, offering extensive resources like People Manager and leadership training, webinars, and eLearning courses.

Empowering Mentorship Program: Connect with colleagues through our company-wide mentorship program to share goals, overcome challenges, and drive your career forward.

Continuous Improvement Training: Participate in training that empowers all employees to learn and implement concepts that drive significant, positive change in the workplace.

Building a Healthy Society: To date, our co-Founders Lynda and Stewart Resnick, through their foundations and The Wonderful Company, have invested more than $2.5 billion in education, health and wellness, community development, and sustainability initiatives across California’s Central Valley, Fiji, and the world.

Giving Back to the Community: Make a difference with Wonderful Giving, allowing you to allocate company-provided funds to up to three charities of your choice, and join Wonderful Neighbor to contribute to group service projects within our local communities.