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Velocity · 9 hours ago

Creative Director

Pensacola, FL

Full-time

Hybrid

Director/Executive

10+ years exp

Velocity is a leading builder of Re-Engineered Classics™, blending timeless design with modern performance. The Creative Director will define and elevate the creative vision for the company, overseeing visual storytelling and leading a creative team to produce high-quality content that aligns with the brand's identity and strategic goals.

AutomotiveElectric VehicleManufacturing

Diversity & Inclusion

Responsibilities

Lead, mentor, and inspire a multidisciplinary creative team including designers, photographers, and videographers

Set creative direction and uphold brand standards across all content and campaigns

Conduct regular creative reviews and provide actionable feedback to elevate quality and alignment

Manage workloads, timelines, and priorities to ensure on-time delivery of creative deliverables

Use performance metrics and scorecards to evaluate team effectiveness and growth

Develop, execute, and oversee all campaign creative, including product launches, seasonal promotions, and holiday initiatives

Translate marketing objectives into creative concepts that drive engagement and awareness

Collaborate with Brand Marketing Managers and the Digital Marketing Director to align creative execution with brand strategy and digital performance goals

Direct creative across all media formats, including photo, video, digital, print, and experiential

Maintain and evolve the visual identity for Velocity and its portfolio of brands

Ensure cohesive application of brand identity across all creative outputs

Partner with Brand Marketing Managers to translate strategy into compelling visual storytelling

Oversee creative consistency across dealerships, retail partners, and collaborative campaigns

Manage all photo and video production from concept through post-production

Oversee internal and external resources, schedules, and deliverables to ensure brand standards are met

Supervise creative execution for product shoots, lifestyle content, and brand campaigns

Partner with the VP of Marketing to align creative direction with business goals

Collaborate with Sales, Events, and Partnerships teams to support campaigns, activations, and experiences

Work closely with PR and communications to ensure storytelling consistency across earned and owned media

Stay current on creative trends, production technologies, and design best practices

Bring fresh ideas to content, storytelling formats, and campaign approaches

Foster a culture of creativity, collaboration, and excellence within the marketing department

Qualification

Creative leadershipBrand identity expertiseCampaign developmentAdobe Creative SuiteStorytelling abilitiesAutomotive culture appreciationCollaboration skillsCommunication skillsAttention to detail

Required

Proven experience leading creative teams in design, photography, and video

Strong creative vision with exceptional storytelling and brand-building abilities

Excellent leadership, communication, and collaboration skills

Expertise in brand identity, campaign concepting, and production execution

Deep appreciation for automotive culture, craftsmanship, and luxury branding

Proficiency in Adobe Creative Suite and other design and production tools

Ability to manage multiple high-priority projects with precision and attention to detail

Experience working cross-functionally with marketing, sales, and leadership teams

Bachelor's degree in Design, Marketing, Communications, or related field preferred

10+ years of creative experience, including 5+ years in a leadership role

Proven success developing and executing integrated campaigns for premium, lifestyle, or automotive brands

Strong portfolio showcasing excellence in creative direction, photo/video, and design

Benefits

Health/Dental/Vision/Life/Disability/Aflac available after 60 days

401(k) with company match after 6 months at next enrollment period

Paid time off and paid holidays

Company sponsored events

Tool program

Merchandise discounts

Friendly team environment

Company

Velocity

Velocity redefines classic car and truck ownership from a state-of-the-art 135,000 sq/ft facility in Northwest Florida, where we design, engineer, and handcraft the finest restomods in the industry.

Founded in 2013

Cantonment, Florida, USA

51-200 employees