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Turning Point USA · 3 months ago

Website and Analytics Specialist

Phoenix, AZ

Full-time

Onsite

Entry, Mid Level

2+ years exp

Turning Point USA is a non-profit organization focused on promoting free market values among students. They are seeking a Website and Analytics Specialist to maintain and optimize their website, ensuring accurate tracking and data attribution across digital platforms.

EducationNon ProfitTrainingYoung Adults

H1B Sponsor Likely

Responsibilities

Work directly with developers to communicate and coordinate larger website updates and technical fixes

Manage and update content on WordPress and Squarespace landing pages

Lead and manage tracking across all ad platforms, analytics tools, and purchasing software to ensure clean, accurate data

Install and manage tracking tools such as Meta Pixel, Google Tag Manager, Google Analytics, and UTMs to ensure confidence in attribution

Identify opportunities to improve user experience and customer journeys; make adjustments or coordinate updates with developers

Troubleshoot website issues quickly and effectively

Collaborate with internal teams and external partners to roll out company-wide campaigns on the website

Report on and analyze website and campaign performance, providing actionable insights to leadership

Qualification

WordPressGoogle AnalyticsTracking toolsHTMLData visualizationCROA/B testingSEO best practicesData privacy complianceCommunication skillsOrganizational skillsInterpersonal skills

Required

2+ years of hands-on experience with WordPress (content management, plugin configuration, and light troubleshooting)

2+ years of experience installing, managing, and analyzing tracking tools (Meta Pixel, GTM, UTM parameters, Google Analytics)

Working knowledge of coding languages (HTML, CSS, and basic JavaScript) to implement tracking scripts, debug issues, or make light customizations

Ability to design and maintain dashboards (Looker Studio, Tableau, or Power BI) that clearly communicate performance to non-technical stakeholders

Excellent communication and interpersonal skills to work with multiple departments and stakeholders

Strong organizational skills with the ability to manage multiple priorities and meet deadlines without the need for constant supervision

Demonstrates the physical ability to sit and stand for extended periods of time, and safely lift up to 15 lbs

Valid driver's license and ability to travel to locations as needed

Preferred

Familiarity with conversion rate optimization (CRO) and A/B testing

Advanced Google Analytics and/or GA4 certification

Experience with attribution modeling across multiple ad platforms

Understanding of SEO best practices and how they impact user journeys

Background in digital marketing analytics and data visualization tools

Familiarity with marketing automation platforms and CRM integrations (e.g., HubSpot, Salesforce)

Understanding of data privacy compliance (GDPR, CCPA) and how it affects analytics and tracking

Company

Turning Point USA

Turning Point USA is an organization that identifies, educates, trains, and organizes students to promote free markets and limited gov.

Founded in 2012

Phoenix, Arizona, USA

201-500 employees

https://www.tpusa.com

H1B Sponsorship

Turning Point USA has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2020 (3)