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AppFolio · 1 day ago

Business Development Representative - SMB

Santa Barbara, CA

Full-time

Hybrid

Entry Level

$74K/yr - $74K/yr

1+ years exp

AppFolio is a technology leader in the real estate industry, seeking a Business Development Representative (BDR) to assist in pipeline development and brand awareness. This entry-level sales role is designed for confident self-starters looking to build a career in Software-as-a-Service (SaaS) sales, with responsibilities that include making outbound calls, qualifying leads, and collaborating with Account Executives.

AnalyticsComputerInformation TechnologyProperty ManagementPropTechSaaSSoftwareWeb Hosting

Responsibilities

Make 50 outbound calls per day with the intent to qualify leads, build relationships with property managers, and develop new sales opportunities from cold accounts

Partner with Account Executives to qualify prospects and learn additional sales tactics to win deals together

Update and maintain Salesforce and SalesLoft database with new notes and intel gathered from conversations with prospects

Report on weekly results, both qualitative and quantitative

Expand knowledge of industry as well as the competitive posture of the company

Confidently make calls to prospects using our sales methodology and tactics

Develop understanding of AppFolio’s value and competitive advantages

Pitch AppFolio value propositions to prospects

Leverage several sales enablement tools and processes to hit key metrics for performance (Salesforce.com and Salesloft)

Form relationships with team members and key players on the BDR, Sales and Marketing teams

Identify target accounts with Account Executives and have strategic conversations

Experiment with different prospecting methods (calls, emails, LinkedIn, Vidyard)

Effectively execute on marketing campaigns to increase brand awareness