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Red Ventures · 3 days ago

Senior, Paid Search Analyst | Energy

Charlotte, NC

Full-time

Hybrid

Mid, Senior Level

$100K/yr - $130K/yr

3+ years exp

Red Ventures is a diverse portfolio company focused on improving consumer experiences. They are seeking a Senior Paid Search Analyst to optimize paid search accounts and drive growth for their Energy business by launching new campaigns and analyzing performance data.

ContentDigital MediaE-CommerceHigher EducationHome ServicesMedia and EntertainmentPersonal HealthTravel

No H1B

Responsibilities

Own and optimize paid search campaigns to drive customer acquisition and retention at scale

Launch new campaigns and initiatives aligned with partner goals, testing new strategies to improve reach, efficiency, and ROI

Continuously analyze performance data, providing actionable recommendations to improve campaign efficiency and profitability

Translate complex performance data into clear, compelling insights that tell the performance story to both internal stakeholders and external partners

Leverage analytical tools such as SQL, LLMs, Hightouch, and Python to monitor, understand, and optimize paid search tracking, attribution, and incrementality

Collaborate cross-functionally with product, analytics, and customer experience teams to optimize the end-to-end user journey—from click to conversion

Maintain best-in-class paid search practices, staying current on trends, innovations, and competitive dynamics in the energy and PPC landscapes

Qualification

Paid SearchSQLPythonData AnalysisPerformance OptimizationLeadership PotentialCommunicationSelf-Starter

Required

3–6 years of data-driven marketing experience, with a focus on paid search (SEM) and performance optimization

Strong analytical background with advanced SQL skills; comfortable working with complex datasets to uncover insights and optimize campaigns

Passion for the energy industry and understanding of customer acquisition dynamics within regulated or competitive markets

Experience using data pipelines and analytics tools (e.g., Hightouch, Python) to analyze and enhance campaign performance

Exceptional ability to distill complex performance data into simple, compelling narratives for partners and leadership teams

Someone who thrives in a fast-paced, evolving environment, proactively identifying opportunities and driving measurable results

Experience mentoring junior talent or desire to grow into a leadership role as the Energy paid media team expands

Benefits

Health Insurance Coverage (medical, dental, and vision)

Life Insurance

Short and Long-Term Disability Insurance

Flexible Spending Accounts

Holiday Pay

401(k) with match

Employee Assistance Program

Paid Parental Bonding Benefit Program

Flexible Paid Time Off (PTO): We believe time to rest and recharge is essential. That’s why we offer a generous and flexible PTO policy. Full-time employees accrue 20 days of PTO for a full calendar year annually, with an increase to 25 days after five years of service.