Apply on Employer Site

Cotiviti · 3 months ago

Senior Marketing Operations Manager

United States

Full-time

Remote

Senior Level

7+ years exp

Cotiviti is seeking a Senior Marketing Operations Manager to drive the execution, optimization, and innovation of their marketing operations and demand generation programs. The role involves developing and executing high-impact, integrated B2B demand generation campaigns while collaborating closely with Marketing and GTM teams to ensure alignment and operational excellence.

Responsibilities

Build, manage, and optimize multi-channel marketing campaigns in HubSpot

Develop scalable workflows, nurture streams, and automated programs that drive engagement and conversion

Partner across Marketing to deliver campaigns that support revenue and pipeline goals

Own marketing data integrity and reporting across HubSpot, Power BI, Tableau

Create and maintain dashboards to monitor campaign performance, pipeline contribution, and ROI

Translate data into actionable insights for campaign optimization and executive reporting

Integrate and experiment with AI-driven solutions in HubSpot and other Martech platforms to increase efficiency, personalization, and campaign effectiveness

Stay ahead of marketing technology trends and identify opportunities to implement innovative tools

Define, document, and maintain scalable processes and best practices across Marketing Operations

Ensure compliance, data quality, and strong integration between Marketing and GTM Ops processes

Provide HubSpot training, enablement, and support to Marketing and GTM team members

Partner closely with cross-functional teams—including GTM, Marketing, and Product—to ensure operational excellence and alignment

Communicate effectively with stakeholders at all levels, ensuring transparency on performance and impact

Provide recommendations on process improvements, lead management, and campaign optimization

Complete all responsibilities as outlined on annual Performance Plan

Complete all special projects and other duties as assigned

Must be able to perform duties with or without reasonable accommodation

Qualification

HubSpotData analysisAI-driven marketing technologyPower BITableauMarketing operationsStakeholder managementProcess improvementGDPR knowledgeCommunication skills

Required

Bachelor's degree in Marketing, Business, Analytics, or related field

7+ years of experience in marketing operations, with at least 5+ years of hands-on HubSpot experience

Proven track record of managing and optimizing marketing campaigns in HubSpot

Advanced experience in data analysis and visualization with HubSpot, Power BI, Tableau

Experience leveraging AI tools in marketing technology, particularly within HubSpot

Strong background in maintaining scalable processes, governance, and operational best practices

Deep technical expertise in HubSpot, including workflows, automation, campaign execution, and reporting

Strong analytical skills with the ability to translate data into actionable insights

Familiarity with data management, segmentation, and marketing database health

Strong communication and stakeholder management skills

A continuous improvement mindset, with curiosity for innovation and emerging technologies

Knowledge of GDPR and privacy best practices

Must be able to perform duties with or without reasonable accommodation

Complete all responsibilities as outlined on annual Performance Plan

Complete all special projects and other duties as assigned

Preferred

Healthcare experience preferred

Master's a plus

Microsoft Dynamics and Demandbase experience a plus

Company

Cotiviti

Glassdoor3.7

Cotiviti enables healthcare organizations to deliver better care at lower cost through advanced technology and data analytics that improve the quality and sustainability of healthcare in the United States.

Founded in 1979

South Jordan, UT, US

5001-10000 employees

http://www.cotiviti.com

H1B Sponsorship

Cotiviti has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (165)

2024 (118)

2023 (90)

2022 (102)

2021 (72)

2020 (67)