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Rockwell Automation · 3 months ago

Partner and Field Marketing Specialist

Houston, Texas, United States

Full-time

Hybrid

Mid, Senior Level

5+ years exp

Rockwell Automation is a global technology leader focused on enhancing productivity and sustainability in manufacturing. The Partner and Field Marketing Specialist will develop marketing strategies to drive demand generation, collaborate with sales and marketing teams, and engage with partners to increase revenue and market reach.

HardwareIndustrial AutomationSales AutomationSoftware

No H1B

Responsibilities

Work with the partner ecosystem to increase strategic alignment, planning and performance of all marketing efforts to amplify reach and coverage that drives growth

Collaborate with the sales and marketing teams to drive strategy, annual plans, execution and performance

Work with the global marketing team (CoE) to define and activate campaigns in North America

Adopt, and modify if necessary, horizontal and vertical omnichannel demand generation programs for ABM (1:few and scale)

Driving executive and account engagement that influences and accelerates pipeline. Two key metrics are Marketing Influenced Opportunities (MIO) and Sales qualified leads (SQL)

Track and share results with sales that use data-driven insights to implement improvements

Integrate product marketing launches into marketing plans

Portfolio penetration analysis to understand up-sale and cross-sale opportunities to implement campaigns that capture a bigger wallet share for each assigned strategic account

Acquire new contacts in the strategic accounts to do outbound marketing specially in new buying centers for Cyber, DX, Software and services

Drive engagements with higher executive level for strategic accounts CXO and VPs

Drive periodic reviews with the sales team to give visibility to results and performance and define improvements to the plans

Drive Marketing Influenced Opportunities (MIO) and Sales Qualified Leads (SQL)

In collaboration with global content and activation teams, implement awareness and demand journeys that drive engagement at each stage of the buyer's journey

Implement best practices internally and with partners

Recruit, retain and motive a high-performance team

Qualification

B2B marketing experienceAccount-based marketing (ABM)Marketing automationChannel marketingPartner relationship managementConsultative marketing approachBudget driven experiencePerformance driven experienceStrategic alignmentTeam leadership

Required

Bachelor's Degree or Equivalent Years of Relevant Work Experience

Legal authorization to work in the U.S. We will not sponsor individuals for employment visas, now or in the future, for this job opening

Preferred

Bachelor's degree in marketing, business, or engineering and MBA

5+ years of enterprise B2B marketing experience in high-tech/industrial software, hardware and services environments

Experience creating marketing account strategies applying modern marketing principles into strategic accounts including: account-based marketing (ABM), marketing automation/nurture programs, intent-based programmatic marketing and the integration of online and offline tactics (events)

Align tactical plans with strategies

Modern and integrated marketing experience

Experience in Channel Marketing

Experience working with sales teams, partner ecosystem and supporting programs to guide impact (Pipeline, Revenue…)

Can develop strategies for creating pipeline for new offerings and upsell, cross-sell and account-based marketing programs to grow existing relationships

Consultative marketing approach to engage with sales and channel partner community

Produce results on time and within budget

Partner relationship management

Understand decision impact on other areas of the business

Budget and performance driven experience