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Gameball · 3 months ago

Senior Growth Marketer

San Francisco, CA

Full-time

Onsite

Senior Level

6+ years exp

Gameball is a passionate and innovative team redefining customer engagement for consumer apps. They are seeking a Senior Growth Marketer to drive qualified leads and pipeline growth through various marketing strategies and to optimize the customer journey from awareness to conversion.

Software

Responsibilities

Funnel Tracking & Reporting: Set up and maintain dynamic performance tracking dashboards (HubSpot or equivalent) to measure funnel across stages from awareness to Sales Qualified Leads

ICP & Lead Management: Build and maintain high-quality lead lists that align with our ICP. Ensure all leads in HubSpot are properly enriched, qualified, and categorized with a healthy structure

Website Conversion Optimization: Review and optimize forms, landing pages, and overall user experience to increase conversion rates from website engagement to demo bookings

Organic Ranking: Oversee SEO, AI search optimization, and marketplace listing strategies to improve visibility and rankings

Demand Generation Campaigns: Drive qualified leads and pipeline growth through inbound marketing, ads, in-person events, webinars, outbound campaigns, and partner channels - some of which you’ll own end-to-end, while others will be delivered with support from the wider marketing team

Sales Alignment: Collaborate closely with sales to ensure leads are properly qualified, handoffs are smooth, and reporting between marketing and sales is aligned

Event & Webinar Support: Plan and execute marketing campaigns to drive registrations, attendance, and SQLs from events and webinars

Partnership Channel Development: Build and optimize partner-driven lead generation programs, referral tracking, and co-marketing attribution

Marketing Operations: Manage marketing tech stack, lead scoring models, and automated nurturing sequences for different lead types and lifecycle stages

Growth Strategy: Experiment with new demand generation channels and tactics to scale pipeline and revenue impact

Qualification

HubSpotDemand GenerationB2B SaaS ExperiencePaid AdvertisingAnalytical MindsetProject ManagementCross-Channel CampaignsSales CollaborationContent Distribution