Activate Games · 3 months ago
Market Development Leader
United States
Full-time
Remote
Mid Level
$75K/yr - $85K/yr
3+ years expActivate Games is a technology company focused on building interactive gaming facilities across Canada and the U.S. They are seeking a Market Development Leader to scale their group sales programs and drive regional sales initiatives. The role involves generating leads through partnerships, overseeing events, and developing strategies to enhance customer engagement and revenue growth.
Digital EntertainmentGamingMedia and Entertainment
Responsibilities
Grow and maintain existing customer relationships through friendly and professional communication; act as a liaison to address and resolve any concerns
Drive new business development through proactive sales efforts, including cold calling and follow-up to identify and convert leads into customers
Assess local markets to build community engagement initiatives and position Activate’s group sales offerings for success (e.g., schools, sports teams, tourism organizations, local events)
Partner with cross functional teams to develop and implement promotional events, advertising campaigns, and other key initiatives that drive group sales
Oversee the execution of events to provide an excellent customer experience, including collaborating with stakeholders to deliver innovative solutions that exceed customer expectations
Develop a framework that equips leaders with the tools and guidelines to launch and/or collaborate on sales growth strategies tailored to their market
Conduct market research and leverage CRM data to identify trends, analyze customer behavior, and uncover growth opportunities in target markets
Identify and analyze trends to develop strategies that expand Activate reach and increase revenue and guide future planning
Develop innovative and creative strategies to generate new business relationships while strengthening existing partnerships
Qualification
Required
3-5+ years of demonstrated success in sales, preferably within the entertainment or a related sector
Post secondary education in Marketing, Business, PR, or a related field is considered an asset
Experience in lead generation and customer lifecycle marketing
Strong understanding of local marketing and community engagement strategies
Working knowledge of Braze or similar CRM platform is preferred
Proficiency in Microsoft Office and SharePoint, with adaptability to learning new software
Sales driven with strong relationship building and client management skills
Excellent verbal and written communication skills, with the ability to articulate ideas and deliver presentations to target audiences
Highly organized with a strong attention to detail
Ability to multitask, perform effectively under pressure, and meet tight deadlines
Collaborative team player who partners effectively across internal teams
Energetic, motivated, and committed to delivering results
Ability to travel occasionally (approximately 10% of the time)
Benefits
Competitive salary
Benefits package
Paid time off
Casual dress
Employee discount
Fun and dynamic work environment
Company
Activate Games
Activate offers high-tech games that test a team’s physical and mental agility across a wide variety of real-life challenges.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
D
Daniel Haroun
Chief Financial Officer
Bryce Anderson
Partner
Recent News
2025-10-03
2025-05-17
Company data provided by crunchbase