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The Shelf Influencer Marketing Agency · 2 hours ago

Head of Growth

United States

Full-time

Remote

Director/Executive

7+ years exp

The Shelf Influencer Marketing Agency is seeking a Head of Growth Marketing to lead their evolution into a category-leading brand while driving revenue growth. In this role, you will take full-funnel ownership, focusing on AI-powered content, paid media, and influencer-led outreach to generate pipeline and brand equity.

AdvertisingAnalyticsBig DataDigital MarketingMarketingSocial Media Marketing

Responsibilities

Architect a unified GTM engine combining demand gen, ABM, influencer marketing, paid channels, and AI-first content

Lead The Shelf’s brand expansion — deepen market presence, cultural resonance, and thought leadership in the influencer + marketing space

Drive measurable outcomes: pipeline growth, enterprise deal closes, account expansion, and scalable acquisition

Acquire 35–40 new enterprise accounts (each ~$1M+ in opportunity) while expanding business with current Fortune 1000 clients

Elevate brand metrics — share of voice, expert media placements, awards, speaker opportunities, and creator ambassador ecosystem

Improve funnel efficiency — optimize from MQL → SQL → Closed, control CAC, and increase ROI per marketing dollar

Build high-volume, high-quality thought leadership, blog posts, executive LinkedIn content, reports, and more using generative tools

Integrate The Shelf’s core strength — connect creators to demand, repurpose creator content, enable allowlisting, and embed influence into acquisition strategies

Target top enterprise logos with segmentation, executive content, ads, VIP experiences, and hyper-personalized campaigns

Manage paid media (search, social, display), SEO/content-led acquisition, partnership channels, and optimization

Scale Shelftopia and live events into content machines. Repurpose panels, keynotes, and moments into funnel inputs

Define metrics, build dashboards, run experiments, and optimize channels across the funnel

Co-own pipeline goals with Sales; drive alignment through growth meetings and collaboration

Own the Marketing budget and P&L: prioritize channels, shift spend dynamically, and measure ROI

Build, mentor, and lead a high-performance marketing team (internal + agency)

Serve as the internal 'market voice' — translate campaign and sales insights into messaging, positioning, and strategic adjustments

Report to executive leadership on performance, forecasts, growth strategy, and brand health

A reliable stream of enterprise leads and $1M+ opportunities sourced or influenced by marketing

Elevated brand authority — press features, awards, thought leadership recognition, influencer mentions, and increased share of voice

A content → demand → attribution flywheel that scales efficiently

Marketing growth that maintains strong ROI: controlled CAC, increasing LTV, and improved funnel conversions

A mature and empowered marketing team executing autonomously under your leadership

Qualification

Growth MarketingAccount-Based MarketingDemand GenerationAI-Powered ContentMulti-Channel StrategyPerformance OptimizationSEOPaid MediaLeadershipCollaborationCommunicationCreativity

Required

7–10+ years in growth marketing, demand generation, or related roles, with significant leadership experience

Proven experience scaling enterprise B2B or high-growth marketing organizations, ideally in adjacent fields like influencer, social, retail media, or performance marketing

Track record in building multi-channel demand engines, ABM, and combining brand & demand strategies

Analytical, metrics-driven, experiment-oriented: comfortable with funnel modeling, attribution, and performance optimization

Hands-on digital marketer: SEO, paid media, content, conversion optimization — you're not purely strategic but also operational

Creative, bold, strategic thinker: capable of generating big ideas and executing them with rigor

Excellent communicator, collaborator, and leader who can align cross-functional teams and inspire execution

Bias for action: thrive in ambiguity, move fast, iterate continually, and take ownership

Benefits

Remote-friendly with roots in Atlanta, we value flexibility and high performance.

Company

The Shelf Influencer Marketing Agency

We Are The Shelf, a Data First Influencer Company. 🦄🌈 A four-time Inc. 5000 honoree and the pioneer of data-first interest graph influencer marketing.

Founded in 2012

Atlanta, Georgia, USA

51-200 employees