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Universities of Wisconsin · 3 months ago

Chief Communications and Marketing Officer

United States

Full-time

Remote

Director/Executive

7+ years exp

The Universities of Wisconsin is an educational services organization that supports multilingual learners. The Chief Communications and Marketing Officer will lead marketing and communications efforts, ensuring brand consistency and strategic planning while overseeing a team of professionals during a period of growth.

Higher Education

Responsibilities

Builds brand identity and awareness for the division among internal and external audiences, ensuring consistent image and identification with the brand across all marketing and communications efforts

Analyzes marketing trends and critical measurements of productivity and customer service to implement marketing operational strategies

Directs marketing campaigns by contributing information, analysis, and strategic thinking establishing functional objectives in line with organization goals

Directs strategic planning initiatives and establishes objectives to ensure appropriate use of financial, administrative, staffing resources, and alignment with the strategic plan

Exercises supervisory authority, including hiring, transferring, suspending, promoting, managing conduct and performance, discharging, assigning, rewarding, disciplining, and/or approving hours worked of at least 2.0 full-time equivalent (FTE) employees

Develops comprehensive marketing plans that encourage research-based, market-driven programming and outcome evaluation, including cost and effectiveness measures for marketing initiatives

Qualification

Strategic communicationsBrand managementDigital marketingTeam leadershipOrganizational managementMarketing strategyRelationship buildingProfessional judgmentWritten communicationVerbal communication

Required

At least seven years of management experience in a communications-focused role, preferably at a large-scale education-related organization

Exceptional written and verbal communication skills; strong writing ability and the ability to create communications that instill organizational pride and inspire readers

A successful track record of developing and implementing strategic communications plans and a track record of measuring the success of such plans

Excellence in organizational management and demonstrated ability to coach staff, lead other leaders, and manage high-performance teams

A proven ability to build relationships and influence outcomes, with and without formal authority

Familiarity with digital marketing and social media as key parts of comprehensive communications and marketing strategies

Experience managing brand consistency across audiences, ensuring and strengthening its resonance with a broad range of stakeholders

Ability to work within a dynamic, fast-paced, and collaborative environment while driving solutions forward

Excellent professional judgment managing change