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CrucialPoint · 3 months ago

Email Retention Marketing Manager

United States

Full-time

Remote

Mid, Senior Level

3+ years exp

CrucialPoint is a Full Service Retention Marketing Agency known for creating time-tested, effective Retention programs for amazing eCommerce brands. As an Email Retention Marketing Manager, you will develop, implement, and optimize email marketing strategies to drive engagement, conversion, and customer retention.

CRMEmail MarketingMarketing

Responsibilities

Create and implement comprehensive email marketing strategies that align with business goals, and industry best practices

Optimize and improve automated email marketing flows and signup forms to maximize new customer acquisition, engagement, retention, and revenue generation

Develop comprehensive content calendars aligned with client objectives, ensuring consistent and engaging messaging throughout email marketing campaigns

Collaborate closely with clients and Client Success Managers to translate the clients’ requirements into effective email marketing campaigns, ensuring their success and satisfaction

Serve as the primary point of contact for clients, promptly addressing questions and concerns

Partner with clients and internal teams to understand business needs and translate them into actionable strategies that help drive business growth

Manage email marketing tools, platforms, and infrastructure, ensuring they are properly configured, integrated, and performing optimally

Conduct regular audits to identify and resolve technical issues related to email deliverability, responsive design, and personalization, among others

Identify technical issues and work diligently to resolve them in a timely manner

Monitor and analyze lifecycle and email marketing performance metrics, such as repurchase rates, LTV, engagement rates, and list growth

Provide insights and recommendations based on data analysis to optimize performance and drive continuous improvement

Generate accurate and comprehensive reports, ensuring data-driven decision-making

Continuously analyze data and metrics to identify revenue opportunities for clients, providing strategic recommendations to drive growth and maximize ROI

Perform quality assurance checks on all email marketing campaigns, ensuring accuracy, consistency, and adherence to industry best practices

Collaborate closely with cross-functional teams, including account management, copywriting, design, and implementation, to deliver seamless and impactful email marketing strategies

Foster a positive and collaborative team environment, supporting and mentoring team members when needed

Stay up-to-date with industry trends, best practices, and emerging technologies in retention marketing, incorporating them into our strategies to maintain a competitive edge

Adapt to evolving industry trends, consumer behaviors, and email marketing regulations (e.g., GDPR, CAN-SPAM)

Qualification

Email Retention MarketingMarketing Automation PlatformsData AnalysisHTML/CSSCRMCDPsCommunicationDetail-orientedSelf-motivated

Required

B2C experience is required, particularly with enterprise ecommerce businesses

Minimum of three (3) years of experience managing or having heavy involvement in running an Email Retention Marketing program for a B2C eCommerce brand - Email, SMS, Push, and/or direct mail

Demonstrated expertise in identifying revenue opportunities, developing content strategies, and enhancing retention and loyalty marketing

Proficiency in using marketing automation platforms such as Braze, SFMC, Iterable, Klaviyo or Responsys. We're looking for experts in specific platforms as we're ESP agnostic. Note that the brands you would be working with are using enterprise solutions. We don't expect someone to have working knowledge of all systems, but a willingness to learn and familiarity with general ESPs is necessary

Knowledge of HTML/CSS and basic coding principles for email design and customization

Familiarity with CRM, CDPs, eCommerce platforms (such as Shopify), and Google Analytics

Strong analytical skills, with the ability to analyze data, generate insights, and make data-driven recommendations

Excellent written and verbal communication skills, with the ability to build strong client relationships and collaborate effectively with cross-functional teams

Detail-oriented, organized, and able to manage multiple projects simultaneously

Self-motivated, proactive, and able to work independently

Experience in remote work environments and self-motivation