Greenhouse Fabrics · 3 months ago
Marketing Operations & Analytics Lead
High Point, NC
Full-time
Onsite
Mid, Senior Level
$75K/yr - $85K/yr
5+ years expGreenhouse Fabrics, Inc. is a values-driven company that inspires creativity in the world of interiors. The Marketing Operations & Analytics Lead is responsible for guiding marketing performance, managing a team, and ensuring that every campaign connects directly to revenue through analytics, CRM, and reporting.
IndustrialSmall and Medium BusinessesTextiles
Responsibilities
Lead, manage, and hold accountable two marketing team members through clear expectations, coaching, and performance feedback
Set department KPIs aligned with company objectives; monitor performance and ensure execution against goals
Conduct regular 1:1s, team meetings, and quarterly reviews to maintain alignment, clarity, and accountability
Create a culture of transparency, ownership, and results within the marketing department
Own marketing analytics: track website traffic, lead flow, campaign performance, and ROI through dashboards and reporting tools
Deliver weekly and monthly scorecards showing KPI health, revenue impact, and optimization opportunities
Turn insights into actionable strategies to close performance gaps and improve lead quality and conversion
Present data-driven recommendations to leadership, connecting marketing activities directly to sales and pipeline results
Implement, optimize, and oversee the CRM system (e.g., HubSpot or similar) to ensure adoption, accuracy, and visibility
Maintain lead scoring, attribution, and campaign tracking for full-funnel performance reporting
Troubleshoot CRM workflows, data integrations, and reporting dashboards as needed
Partner with leadership to ensure CRM alignment and shared definitions of lead quality and pipeline stages
Drive digital strategy and oversee ongoing SEO, GEO-targeting, and conversion optimization initiatives
Collaborate with the Marketing Coordinator to test and improve landing page performance and lead capture
Ensure the website delivers an optimal user experience while supporting brand standards and demand-generation goals
Leverage analytics to inform continuous improvement and content optimization
Collaborate with leadership to align marketing and sales on lead quality, campaign performance, and customer experience
Provide data insights on territories, buyer behavior, and customer journey patterns
Ensure marketing spend is directly tied to pipeline outcomes and revenue growth
Lead regular Sales/Marketing syncs to review lead health, enablement needs, and strategic adjustments
Oversee marketing budgets across campaigns, advertising, content, and production
Track spend versus ROI, identify underperforming channels, and recommend reallocations
Report on marketing cost-effectiveness and make data-driven recommendations for investment
Qualification
Required
5+ years of marketing experience, including at least 2 years in a leadership or analytics-heavy role
Bachelor's degree in Marketing, Business, Analytics, or a related field
Proven success managing a CRM system (HubSpot or equivalent) and driving adoption across teams
Strong analytical mindset; skilled in dashboards, attribution modeling, ROI tracking, and performance reporting
Hands-on experience with SEO, digital advertising, and website optimization
Excellent communication and project management skills — able to translate data into clear direction for creative and sales teams
A natural leader who values accountability, clarity, and alignment
Preferred
Experience in the fabric, furniture, or interior design industry
Familiarity with BI tools (e.g. Power BI, Google Data Studio)
Exposure to UX optimization, copywriting, campaign development, or marketing automation workflows
Benefits
Growth Opportunities — We invest in professional development and encourage innovation.
Company
Greenhouse Fabrics
Greenhouse Fabrics offers fabric, leather, and vinyl resource for upholsterers and interior designers.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Brooke Cornetet
CEO
Company data provided by crunchbase