Panasonic Energy Corporation of North America · 3 months ago
Marketing Specialist - Retail Media
United States
Full-time
Remote
Mid Level
$65K/yr - $75K/yr
3+ years expPanasonic Energy Corporation of North America is committed to improving lives through innovation and is seeking a Marketing Specialist for Retail Media. This role focuses on executing, optimizing, and analyzing retail media campaigns across major platforms, enhancing digital visibility, customer engagement, and driving sales growth through strategic media management.
Information Technology & Services
Responsibilities
Assist in launching and optimizing campaigns across Amazon, Walmart Connect, Target Roundel, Best Buy, Costco, and other RMNs
Monitor campaign performance and prepare weekly reports on KPIs such as ROAS, CPA, CTR, and conversion rates
Coordinate with agency partners to ensure timely execution and delivery of assets
Understand and analyze customer shopping behavior to identify opportunities to improve engagement, conversions, and other campaign performance metrics
Ensure media budgets are controlled within KPI limits established by the business units
Leverage Clean Room Data such as Amazon Marketing Cloud to enhance campaigns and target audiences
Run A/B tests and apply learnings to optimize campaigns
Maintain dashboards and assist in performance analysis using tools provided by the Business Intelligence team
Identify trends and provide insights to improve campaign effectiveness
Ensure Retail Media Dashboard tools are accurate
Support competitive benchmarking and market research initiatives
Work with Sales, Product, and Creative teams to ensure campaign alignment with promotional calendars and product launches
Assist in coordinating digital shelf content updates and promotional activations
Ensure PDP quality, Brand Stores updates
Help manage media budgets, track invoices, and support reconciliation processes
Maintain campaign documentation and assist with purchase order creation
Stay current on retail media trends, platform updates, and emerging technologies
Recommend new tactics and platforms to expand reach and drive incremental sales
Qualification
Required
Bachelor's degree in marketing, Business, or related field
3+ years of experience in digital media, preferably with a focus on retail media or e-commerce
Strong understanding of Retail Media Network including Amazon Ads and Walmart Connect
Strong analytical skills and proficiency in analytics tools (e.g., Excel, Power BI, retail media dashboards)
Experience working in Vendor Central; additional Seller Central experience a plus
Experience working with media agencies and cross-functional teams
Proven ability to interpret data and translate insights into actionable strategies
Excellent oral and written communication skills
Strong attention to detail and organizational skills; able to manage multiple tasks and timelines effectively
Flexible, adaptable team player with strong interpersonal skills
Must be able to work independently with minimal supervision
Preferred
Experience in Target Roundel, Orange Apron and Best Buy My Ads
Familiarity with tools such as Pacvue/Skai, Profitero, Helium 10
Benefits
Competitive compensation package
Comprehensive benefits
Pet Insurance
Paid Parental Care Leave
Employee Referral Program
Educational Assistance
Flexible Work Program
Volunteer time Off
Casual Dress Code
Total Well Being Program
Company
Panasonic Energy Corporation of North America
Panasonic Energy Corporation of North America (PECNA) is a large-scale, advanced battery manufacturer, operating in Sparks, Nevada and De Soto, Kansas, known for its quality of life and expansive outdoor adventures.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Justin Herman
VP & Chief Information Officer
Brooke Langhans
HPC Partner
Company data provided by crunchbase