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OluKai · 3 months ago

melin Community Marketing Manager

San Clemente, California, United States

Full-time

Hybrid

Senior Level

$80K/yr - $110K/yr

5+ years exp

OluKai is a company dedicated to creating premium headwear and is looking for a Community Marketing Manager to enhance brand awareness and engagement. The role involves strategizing and executing community campaigns, managing relationships with brand ambassadors, and tracking performance metrics to optimize initiatives.

E-CommerceManufacturingSporting GoodsSports

Comp. & Benefits

Responsibilities

Oversee and manage melin Fam, including Tier 1 brand ambassadors and larger community network

Act as primary point of contact for melin Fam and their management teams, including but not limited to signature hat production, photoshoot and event scheduling, and marketing strategy to ensure alignment with brand campaigns and product launches

Build and maintain a robust pipeline of prospects that align with melin’s core values and activities

Maintain a list of fifty new and prospective community members that align with the verticals melin plays in (Golf, Run, Outdoor, Snow, Skate, Surf, Moto, Stick & Ball and Fashion)

Identify brand content opportunities with melin Fam and drive projects in coordination with Creative and Content teams

Lead community strategy, including grassroots programs, events, seeding and ambassador management

Develop and oversee community initiatives and events that build brand awareness and loyalty while achieving set KPIs for new customers and revenue

Work with Content Manager to source, share and secure talent for all photoshoots using created network

Work cross-functionally with Ecomm, Marketing, Creative and Product teams to achieve brand KPIs

Develop and coordinate seeding programs for each channel of distribution

Track and report on ROI of melin Fam, ambassadors, community activations and field marketing programs to ensure KPIs are achieved

Develop and share best practices, direction and tips for success for ambassadors and influencers on melin content creation

Draft and execute all necessary vendor set-up, paperwork and contracts for melin Fam, influencers and entire community in partnership with Accounting and Executive teams

Oversee accounting process to ensure successful payment process to all partners in a timely manner

Track, analyze and share social posting by melin Fam, influencers and entire community to understand each partners impact

Create and socialize a monthly impact report for melin Fam, influencers and entire community, highlighting key wins, losses and learnings

Stay plugged into the culture, identifying new athlete and community partnership opportunities

Provide feedback, insight and updates from Community at relevant meetings

Other responsibilities as assigned

Qualification

Community Marketing ExperienceAthlete ManagementEvent ActivationMarketing CampaignsAsanaProject ManagementAnalytical MindsetCommunication SkillsSelf-Driven AttitudeTime Management