Arkose Labs · 3 months ago
Account-Based Marketing Specialist (REMOTE OK)
United States
Full-time
Remote
Mid, Senior Level
$100K/yr - $150K/yr
6+ years expArkose Labs is dedicated to creating a secure online environment for consumers against spam and abuse. The ABM Specialist/Manager will lead the development and execution of account-based marketing strategies to generate a high-quality pipeline within the Ideal Customer Profile, aligning marketing and sales efforts through personalized campaigns.
Cyber SecurityFinTechFraud DetectionNetwork SecuritySecuritySpam Filtering
Responsibilities
Design and implement comprehensive ABM strategy aligned with company revenue goals and ICP criteria
Define target account selection criteria and segmentation framework
Develop account tiering structure (1:1, 1:few, 1:many) and appropriate engagement strategies for each tier
Create ABM playbooks and best practices documentation
In coordination with digital marketing, field marketing, and brand marketing functions, build and execute personalized, multi-channel campaigns for target accounts including email, direct mail, paid advertising, events, and content syndication
Develop account-specific value propositions and messaging frameworks
Coordinate intent data monitoring and trigger-based outreach programs
Design and manage account-based advertising campaigns across LinkedIn, display networks, and other platforms
Partner closely with sales leadership and account executives to prioritize target accounts
Establish clear processes for account handoffs, lead routing, and opportunity tracking
Facilitate regular account planning sessions between marketing and sales teams
Create shared account intelligence repositories and communication protocols
Develop sales enablement materials specific to ABM initiatives
Work with demand generation, content marketing, and field marketing teams to create cohesive account experiences
Collaborate with sales development reps (SDRs) on account research and outreach sequences
Partner with customer success on expansion ABM strategies for existing accounts
Coordinate with product marketing on account-specific use cases and ROI stories
Implement ABM-specific metrics and reporting dashboards (account engagement scores, pipeline velocity, win rates)
Track campaign performance at the account level and optimize based on insights
Conduct regular program reviews and present results to leadership
Monitor account progression through buying stages and identify acceleration opportunities
Calculate and report on ABM ROI and contribution to revenue targets
Qualification
Required
6+ years of experience in B2B marketing with at least 3 years focused on account-based marketing
Demonstrated success driving pipeline and revenue through ABM programs
Strong understanding of B2B buying cycles and complex sale processes
Experience with ABM platforms (6sense, Demandbase, Terminus, RollWorks, etc.)
Proficiency with CRM systems (Salesforce preferred) and marketing automation platforms
Excellent analytical skills with ability to translate data into actionable insights
Strong communication and presentation skills for executive-level audiences
Proven ability to build relationships and influence cross-functional stakeholders
Preferred
Experience in SaaS, enterprise software, or technology sectors
Background in sales or sales operations
Knowledge of intent data providers and account intelligence tools
Experience with paid advertising platforms (LinkedIn Campaign Manager, Google Ads)
Familiarity with sales engagement platforms (Outreach, SalesLoft, etc.)
Project management certification or formal training
Benefits
Competitive salary + Equity
401k plan
Robust benefits package- 85% medical, dental, vision coverage for employees and 75% for dependents
Flexible PTO
Life insurance coverage
Short and Long Term Disability Insurance paid by the company
Generous nationwide parental leave policy
Amazing discounts program
Wellbeing package including mental health and gym discounts
Flexible working hours to support personal well-being and mental health
Employee Assistance Program
Company
Arkose Labs
Arkose Labs protects enterprises from cybercrime and abuse.
201-500 employees
H1B Sponsorship
Arkose Labs has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1)
2024 (8)
2023 (8)
2022 (8)
2021 (5)
2020 (2)
Funding
Current Stage
Growth StageTotal Funding
$106.47MKey Investors
SoftBank Vision FundSony Innovation FundM12 - Microsoft's Venture Fund
2021-05-11Series C· $70M
2021-02-04Series Unknown
2020-03-24Series B· $22M
Leadership Team
Kevin Gosschalk
Founder and CEO
Recent News
Help Net Security
2025-11-18
globalventuring.com
2025-11-08
2025-11-05
Company data provided by crunchbase