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David · 3 months ago

Creative Director

New York, New York, United States

Full-time

Onsite

Director/Executive

David creates tools to increase muscle and decrease fat, aiming to become the most popular high-protein bar in North America. The Creative Director will play a critical role in shaping the brand's identity and ensuring creative work is consistent and culturally relevant across various channels.

Food and BeverageManufacturingNutrition

Responsibilities

Ensure brand alignment and creative direction is strong across visual, verbal, and experiential brand touchpoints including packaging, campaigns, social, retail media, and experiential activations

Drive the creative development of campaigns, photoshoots, and content creation across channels (social, paid, DTC, trade, email, OOH)

Partner with the Director of Creative Operations to strengthen creative systems and processes that enable high-quality output at scale

Collaborate with designers, freelancers, and agency partners to deliver best-in-class creative assets

Collaborate cross-functionally with Growth/Marketing, Customer Experience, R&D, Supply Chain, and Retail teams to bring ideas to life and ensure creative alignment

Maintain and continuously evolve brand guidelines, packaging architecture, and storytelling frameworks

Champion storytelling that resonates emotionally with consumers and builds long-term brand equity

Elevate the brand through its core values of beauty, intelligence, and discipline

Lead the charge in spotting cultural shifts and creative trends, ensuring David’s work stays fresh, relevant, and inspiring