TripleTen Indonesia · 2 months ago
Influencer Marketing Lead (remote, ft-contract)
United States
Contract
Remote
Mid, Senior Level
$50K/yr - $120K/yr
4+ years expTripleTen is a remote-first organization focused on empowering individuals to master tech professions. They are seeking an experienced Influencer Marketing Lead to drive their influencer marketing initiatives with a strong emphasis on performance metrics and effective vendor management.
E-learning
No H1B
Responsibilities
Run the influencer marketing channel: $50k/month budget, 15-20 integrations across YouTube, Instagram, and TikTok
Scale the channel to $100-120k/month by 2026 while keeping acquisition costs down
Lower CAC through smarter influencer selection, performance analysis, and optimizing the platform mix
Manage relationships with influencer agencies — negotiate rates, brief them on campaigns, and make sure they deliver results
Build in-house influencer sourcing to reduce agency dependency and cut costs
Get high-performing content from influencers that the performance team can reuse (Spark Ads, paid social)
Dig into the data: analyze what works by influencer audience size, platform, topic, and format. Use this to predict which campaigns will perform
Test new platforms and formats (TikTok micro-influencers, Twitter/X, Twitch) — run experiments, track what works
Work with Analytics to set up proper attribution and track how influencer campaigns drive traffic and sales
Qualification
Required
4+ years of experience in influence marketing with proven track record in lead generation and sales conversion
Experience leading small teams and managing relationships with marketing agencies, freelancers, and contractors
Proven ability to negotiate and manage vendor contracts and service level agreements
Demonstrated success in the US market or other international markets
Deep understanding of performance marketing metrics and experience in campaign optimization
Experience in budget allocation and management across multiple vendors and channels
Hands-on experience working with major social platforms (Instagram, TikTok, YouTube) and various content formats
Excellent English communication skills (both written and verbal)
Benefits
Level of freedom to determine the vision of projects and resources to achieve it.
Get hands-on experience in an ed-tech environment (learning tools and the ins and outs of online education for adults).
Digital office. To keep our teamwork smooth, we use modern digital tools like Slack, Miro, Notion, Slack, etc.
Diverse and close-knit team. We're spread out across the US, Europe, LATAM and more!
Company
TripleTen Indonesia
TripleTen (formerly Practicum): Empowering all to thrive in tech.
1001-5000 employees
Funding
Current Stage
Late StageCompany data provided by crunchbase