CaseGuard · 3 months ago
Paid Media Specialist
Arlington, VA
Full-time
Onsite
Mid LevelCaseGuard is a software company that helps various agencies manage their media redaction needs. They are seeking a Paid Media Specialist to drive growth through digital advertising by managing and optimizing campaigns across multiple platforms and collaborating with the marketing team to align campaigns with business goals.
Computer & Network Security
Responsibilities
Collaborate with the marketing team to develop and execute comprehensive paid media strategies aligned with company objectives, including lead generation, pipeline acceleration, and brand visibility
Manage and optimize campaigns across platforms including Google Ads, LinkedIn Ads, and Meta Ads to ensure maximum efficiency and ROI
Partner with the creative team to develop compelling ad copy, visuals, and formats tailored to target B2B audiences in compliance-driven industries (legal, government, healthcare, education, etc.)
Build and refine audience segments using customer data, remarketing lists, and platform tools to deliver highly targeted and relevant campaigns
Track and allocate media spend across campaigns, ads, and keywords; conduct ongoing bidding optimization; and provide data-driven recommendations to maximize ROI
Design and execute tests on bidding strategies, keywords, creatives, headlines, and landing pages to improve CTRs, CVRs, and overall campaign performance
Measure, analyze, and interpret campaign KPIs (CPC, CTR, CPL, ROAS, etc.), providing actionable insights and recommendations for continuous improvement
Develop and deliver regular performance reports for marketing leadership and stakeholders, including insights on lead quality, funnel progression, and attribution models
Ensure all campaigns adhere to advertising regulations, platform policies, and CaseGuard’s brand standards
Stay ahead of industry trends, platform updates, and emerging ad technologies to identify new opportunities for innovation and growth
Work closely with marketing, sales, and web teams to align paid media campaigns with broader go-to-market strategies, SEO initiatives, and content marketing efforts
Qualification
Required
Bachelor's degree in Business, Marketing, or related field (or equivalent work experience)
Proven experience managing and optimizing paid media campaigns across Google Ads, LinkedIn Ads, and Meta Ads (B2B SaaS experience strongly preferred)
Experience with web analytics tools such as Google Analytics, Google Tag Manager, and UTM tracking
Strong understanding of customer segmentation, targeting, and customer journey mapping
Strong understanding of SEM, PPC, paid social, display, and retargeting strategies
Strong communication skills with the ability to translate complex data into actionable insights
Ability to manage budgets effectively and optimize for ROI
Self-motivated, proactive, and able to thrive in a collaborative, fast-paced environment
Preferred
B2B SaaS experience strongly preferred
Benefits
Competitive Salary
Stock Option
Medical, Dental, and Vision Insurance
Paid Vacation
Ten paid holidays per year
Friendly and Learning environment
Company
CaseGuard
CaseGuard is the world’s leading AI-powered Redaction and Investigation Solution.
51-200 employees
H1B Sponsorship
CaseGuard has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (7)
2024 (2)
2023 (1)
Funding
Current Stage
Growth StageLeadership Team
Sean Abas
CEO | Co-Founder
Shorouk Mansour
CTO
Company data provided by crunchbase