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Wpromote · 3 months ago

Senior Programmatic Campaign Manager

United States

Full-time

Remote

Mid, Senior Level

$83K/yr - $97K/yr

4+ years exp

Wpromote is a leading digital marketing agency known for its innovative approach and inclusive work environment. The Senior Programmatic Manager will be responsible for strategizing and executing programmatic advertising campaigns, optimizing performance, and collaborating with cross-functional teams to achieve campaign objectives.

AdvertisingCreative AgencyDigital MarketingMarketingSEMSEO

No H1B

Responsibilities

Executing programmatic strategies, aligning with campaign objectives and KPIs

Implementing programmatic best practices across campaigns, including campaign setup, targeting, optimization, and reporting

Staying up-to-date with the latest programmatic trends, technologies, and best practices

Contributing to the evaluation of programmatic technology partners, including Demand-Side Platforms (DSPs) such as The Trade Desk (TTD), DV360, and Amazon DSP; Supply-Side Platforms (SSPs); and data providers

Working with the team to develop and implement a measurement framework to accurately assess the performance of programmatic campaigns and demonstrate ROI

Collaborating with other teams, including media planning, creative, and analytics, to ensure seamless integration of programmatic efforts

Building and maintaining strong relationships with key programmatic partners, including publishers, data providers, and technology vendors

Identifying and evaluating new programmatic opportunities and technologies to improve campaign performance

Contributing to the development of strategic recommendations and performance reports

Managing campaign budgets effectively, ensuring optimal allocation of resources

Driving continuous improvement in programmatic campaign performance through rigorous testing and optimization

Troubleshooting and resolving programmatic issues

Qualification

Programmatic advertisingDemand-Side Platforms (DSPs)Data analysisCampaign optimizationCross-functional collaborationProactive approachCommunicationPresentation skillsRelationship building

Required

4+ years of directly related experience in programmatic advertising

Solid understanding of the programmatic landscape, including Demand-Side Platforms (DSPs) such as The Trade Desk (TTD), DV360, and Amazon DSP; Supply-Side Platforms (SSPs); data providers; and audience targeting methodologies

Proven track record of executing successful programmatic campaigns across CTV, DOOH, Audio, Display and more

Strong analytical skills and experience in data analysis, reporting, and optimization of programmatic campaigns

Good understanding of programmatic measurement and attribution methodologies

Experience collaborating with cross-functional teams

Strong communication and presentation skills

Ability to build and maintain strong relationships with programmatic partners

Proactive and results-oriented approach, with a passion for innovation and continuous improvement

Experience with various programmatic platforms and technologies