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Perplexity · 3 months ago

Growth Manager - Lifecycle & Marketing Ops

San Francisco

Full-time

Onsite

Senior Level, Lead/Staff

$175K/yr - $225K/yr

10+ years exp

Perplexity is an AI-powered answer engine that has rapidly become a leading AI platform since its founding in December 2022. The Growth Manager - Lifecycle & Marketing Ops will be responsible for productizing the feature launch process, collaborating with various teams to enhance knowledge discovery, and managing user communications to drive adoption of Perplexity's offerings.

Artificial Intelligence (AI)ChatbotMachine LearningNatural Language ProcessingSearch Engine

Responsibilities

Productize our feature launch process that clearly and effectively reaches our audience and drives adoption

Collaborate closely with our content, brand, communications, and community teams to create the defining category of knowledge discovery

Obsess over every user communication, key positioning statement, and marketing copy to make Perplexity accessible to non-technical audiences and new-to-AI

Own all external user touch points via email, implementing lifecycle marketing practices. You simplify the complex

Lead vertical campaigns to bring specific use cases to life — from cooking to coding

Qualification

Lifecycle marketingFeature launch processConsumer technology experienceProduct strategy influenceCreative execution

Required

10+ years of experience working at a fast-paced consumer technology company

You've shipped a lot of features. You've made mistakes while doing so. You know how to make a splash

You have incredible taste in positioning and making a novel technology accessible to the masses

You have an owner mentality — you move fast and are willing to get your hands dirty. You're motivated by aggressive timelines and thrive in a 0-to-1 environment

You're a natural creative that can not only generate ideas, but also execute with precision and urgency

You can influence product strategy via a thorough understanding of the customer and the competitive environment