Pinkston · 3 months ago
Social Media Strategist
Falls Church, VA
Full-time
Hybrid
Senior Level
5+ years expPinkston is a full-service branding, marketing, and communications agency committed to delivering customized, strategic solutions that drive real-world impact. They are seeking a Social Media Strategist who will be responsible for developing and executing social media strategies that enhance client visibility and engagement, while also managing content and analytics. This role requires both leadership and tactical expertise in social media execution, particularly for faith-based and mission-driven clients.
AdvertisingDirect MarketingPublic Relations
Responsibilities
Develop and oversee organic social media strategies tailored to client goals, audiences, and platforms
Manage day-to-day posting, engagement, and monitoring across multiple client accounts
Leverage analytics tools to track and report on performance, translating insights into actionable optimizations
Design and implement boosting strategies to enhance visibility and capitalize on viral opportunities
Collaborate with Pinkston's paid digital team to connect organic and paid campaigns for maximum impact
Stay ahead of platform trends, emerging features, and best practices to ensure Pinkston's clients remain competitive
Create, edit, and publish compelling social media content, including graphics, short-form video, and copywriting
Provide creative direction for campaigns and special projects, ensuring content aligns with brand messaging and audience needs
Collaborate with internal creative specialists (graphic designers, videographers, copywriters) to deliver engaging, high-quality assets
Maintain consistency of voice, tone, and style across all client channels
Serve as the lead social media expert for clients, presenting strategies, insights, and recommendations
Partner with PR team leads to align social media strategies with broader client communication objectives
Manage and mentor organic social media team members, setting clear expectations and providing feedback
Support team onboarding, training, and professional development
Manage budgets and resources for social media work across client accounts
Participate in hiring decisions for the organic social media team
Ensure social media activities are delivered on time, within budget, and to the highest quality standard
Qualification
Required
Undergraduate degree or equivalent experience in marketing, communications, journalism, digital media, or a related field
5+ years of professional social media experience (agency or in-house)
Demonstrated ability to develop and execute social media strategies that achieve measurable results
Strong portfolio of social media content and campaigns
Proficiency with social media management and analytics tools (e.g., Sprout Social, Hootsuite, native platform analytics)
Familiarity with creative tools such as Adobe Creative Suite, Canva, and AI-based content tools
Strong copywriting, editing, and storytelling skills for social platforms
Excellent communication, presentation, and client management skills
Ability to manage multiple projects simultaneously and adapt to shifting priorities
Comfortable working with a broad range of clients, including faith-oriented or Christian non-profits and other religious organizations
Benefits
Company-sponsored health, dental, and vision plans
Employer-funded life insurance
HRA
Short-term disability plan
Optional long-term disability
Additional Life Insurance
401k retirement plan
Generous holiday and vacation policies
Paid parental leave
Additional week of paid 'volunteer time off'
Company
Pinkston
Pinkston specializes in communication solutions and offers public relations and digital marketing services.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Elizabeth (Betsy) Stanley
Co-Founder & Senior Director, Strategy
David W. Fouse
Partner
Recent News
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