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Omnicom Media Group · 2 days ago

Executive Director, Communications Strategy

New York, NY

Full-time

Hybrid

Director/Executive

$150K/yr - $250K/yr

10+ years exp

Omnicom Media Group (OMG) is a media services division that delivers transformational experiences for consumers, clients, and talent. The Executive Director of Communications Strategy will lead the strategic vision for client campaigns, develop actionable communications plans, and collaborate with internal teams to drive brand growth.

Marketing & Advertising

Responsibilities

Strategic Leadership: Lead the strategic vision for a client campaign portfolio, developing strategies that leverage data, customer insights and marketplace trends to maximize business impact

Client Partnership: Serve as a trusted advisor to senior clients, understanding their business objectives and translating them into actionable communications plans that drive brand growth

Collaboration: Partner with internal teams (media, creative, data, analytics) as well as external partners to deliver integrated solutions and best-in-class work

Thought Leadership: Identify how current and upcoming trends impact customers and the client business, with the ability to turn insights into actionable recommendations

Audience Expertise: Strategies must be customer-obsessed, led by audience behaviors, insights and data

Qualification

Communications strategyMedia planningAudience insightsData analysisMarketing principlesClear writingAnalytical skillsCultural awarenessOral presentationCollaboration

Required

A proven track record of developing high-impact communications strategies for major brands

Demonstrated examples of the implementation of key insights into the formulation of big ideas and communications strategy

Experience developing strategy for a portfolio of brands, inclusive of how the brands work together to maximize customer impact

10+ years' experience in communications/media planning

Deep understanding of the media landscape (traditional and digital) and the evolving role of data and technology in marketing

Keen understanding of human behavior, identification of clear audience insights and ability to develop actionable recommendations

Thorough knowledge of the dynamics of media, how each media element performs alone, how they perform together and how they are constantly changing

Passion for culture, trends, and motivations in consumer behavior

Ability to write clearly and concisely and present orally in an articulate and confident manner

Analytical and Intellectually Curious

Adept at observing patterns, societal shifts, and cultural nuances

Ability to collaborate across agency teams

Thorough knowledge of the principles of marketing and advertising, mastery of comms planning resources and tools, and an understanding of media concepts, creative development, measurement, and budget requirements