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Ralph Lauren · 10 hours ago

Brand Marketing Manager, Tennis & Special Projects, NA

New York, NY

Full-time

Onsite

Mid Level

$65K/yr - $129K/yr

Ralph Lauren Corporation is a global leader in the design, marketing and distribution of premium lifestyle products. The Brand Marketing Manager will support key sports partnerships, particularly in Tennis, and manage the execution of integrated marketing strategies that align with the NAM marketing objectives.

Apparel & Fashion

Responsibilities

Participate in ideations and development of fully integrated marketing campaigns that build brand desirability, drive elevation and support partnership business goals

Manage cross functionally with multiple departments to execute omni-channel activations as determined by need for each partnership across the following initiatives/channels: Celebrity and Influencer, Traditional and Digital / Social Marketing, Merchandising, Campaign Content Creation, Events, Pop-up stores and In-store Activations, Operations, Media, Finance/PO/Invoicing

Serve as a support to Director with internal and external teams in the development, execution and communication of marketing materials to support all partnerships: Write strategic and inspiring creative briefs, Develop holistic marketing strategies that connect to commercial outcomes, Create consumer-oriented connections strategy for media execution, Manage budget tracking and timelines, Manage input and report on KPIs, Collaborate with all marketing and sales channel partners (Wholesale, RLS, PRO, RLE) The Agency, Global Brand Team, PR, Retail Development, Media & CIX to successfully execute initiatives and manage project timelines

Manage with all partners to collect metrics/reports/recaps and understand trends/benchmarks; apply critical lens to metrics/reports and identify areas to optimize

Bring a curious mindset to continue to understand the competitive landscape and relevant trends within sport/partner areas to inform team, growth strategies and fresh ideas

Ensure all consumer facing touch points are highly elevated and represent the Ralph Lauren brand positioning, aesthetic, lifestyle and flawless execution

Support in product initiatives and sample management for photoshoots, PR initiatives, events and dressing of talent

Run day-day meetings for internal and external partners while providing clear next steps and output

Support and manage tracking on all applicable budgets, project timelines and programs

Qualification

Partnership experienceSports partnership experienceOnline marketingCreative developmentProject managementCuriosityCommunication skillsTeam playerAttention to detailRelationship building