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Bectran, Inc. · 9 hours ago

Demand Generation Specialist

Greater Chicago Area

Full-time

Onsite

Entry, Mid Level

$65K/yr - $75K/yr

2+ years exp

Bectran, Inc. is seeking a highly motivated and data-driven Demand Generation Specialist to accelerate customer acquisition and drive measurable business growth. This role involves managing demand generation campaigns and optimizing SEO strategies to maximize ROI across all marketing channels while collaborating with product development and sales teams.

Financial ServicesInformation TechnologySaaSSoftware

Growth Opportunities

Responsibilities

Create, plan, manage, and optimize integrated demand generation campaigns across multiple digital channels, including Google Ads and social media

Drive measurable pipeline impact by executing data-driven campaigns that generate qualified leads, MQLs, and accelerate sales velocity

Develop and maintain sophisticated marketing automation workflows and lead scoring models to nurture prospects through the entire buyer's journey

Design and execute multi-channel marketing campaigns including email marketing, social media advertising, content marketing, and account-based marketing (ABM) strategies

Create, plan, manage, and optimize integrated campaigns across Google Ads, social media, and content syndication

Develop and execute comprehensive SEO strategies to improve organic search rankings and drive qualified traffic

Monitor and analyze campaign performance metrics using advanced analytics to optimize effectiveness and find improvement areas

Create compelling ad copy, email campaigns, and landing page content that drives conversions

Develop persuasive marketing copy for various channels, including email sequences, Google Ads, and social media

Qualification

Demand generationSEO strategiesMarketing automationData analyticsB2B SaaS marketingCopywritingDeadline managementCreative thinkingProblem-solving

Required

Bachelors degree in marketing, communications, or related field

2-4 years experience in demand generation, digital marketing and execution of email marketing, social advertising, content syndication, SEM, and paid digital in SaaS

Strong analytics and creative thinking skills

Excellent written and verbal communication skills, including copywriting

Ability to effectively manage deadlines and deliverables

Strong knowledge of multi-channel marketing tactics

Strong problem-solving skills and motivation to learn

Marketing experience in B2B SaaS industry

Hands-on experience with email and marketing automation

Benefits

100% paid medical coverage through Blue Cross Blue Shield (choice of PPO and HSA plans).

100% paid dental, vision, and life insurance through Principal.

Options to participate in Health Savings Account (HSA) and Flexible Spending Account (FSA) plans.

Short-term and long-term disability (STD/LTD) plans available for employee election through Principal.

Retirement savings plan with a 401(k) offering Roth and traditional contributions through Principal.

15 days of Paid time off (PTO) and 8 holidays off annually.

Company

Bectran, Inc.

Bectran, the industry-leading SaaS platform, has grown rapidly over the years to become the companion toolkit for the Credit Department just as CRM is for the Sales Department.

Founded in 2010

Schaumburg, Illinois, USA

51-200 employees