Panasonic North America · 4 hours ago
Marketing Specialist - Retail Media
United States
Full-time
Remote
Mid Level
$65K/yr - $75K/yr
3+ years expPanasonic North America is committed to improving lives through innovative solutions. The Retail Media Marketing Specialist will support the execution and optimization of retail media campaigns, enhancing digital visibility and driving performance through data-driven insights and collaboration.
AutomotiveConstructionElectronicsManufacturingPublic SafetyRetailSalesSupply Chain Management
No H1B
Responsibilities
Assist in launching and optimizing campaigns across Amazon, Walmart Connect, Target Roundel, Best Buy, Costco, and other RMNs
Monitor campaign performance and prepare weekly reports on KPIs such as ROAS, CPA, CTR, and conversion rates
Coordinate with agency partners to ensure timely execution and delivery of assets
Understand and analyze customer shopping behavior to identify opportunities to improve engagement, conversions, and other campaign performance metrics
Ensure media budgets are controlled within KPI limits established by the business units
Leverage Clean Room Data such as Amazon Marketing Cloud to enhance campaigns and target audiences
Run A/B tests and apply learnings to optimize campaigns
Maintain dashboards and assist in performance analysis using tools provided by the Business Intelligence team
Identify trends and provide insights to improve campaign effectiveness
Ensure Retail Media Dashboard tools are accurate
Support competitive benchmarking and market research initiatives
Work with Sales, Product, and Creative teams to ensure campaign alignment with promotional calendars and product launches
Assist in coordinating digital shelf content updates and promotional activations
Ensure PDP quality, Brand Stores updates
Help manage media budgets, track invoices, and support reconciliation processes
Maintain campaign documentation and assist with purchase order creation
Stay current on retail media trends, platform updates, and emerging technologies
Recommend new tactics and platforms to expand reach and drive incremental sales
Qualification
Required
3+ years of experience in digital media, preferably with a focus on retail media or e-commerce
Strong understanding of Retail Media Network including Amazon Ads and Walmart Connect
Strong analytical skills and proficiency in analytics tools (e.g., Excel, Power BI, retail media dashboards)
Experience working with media agencies and cross-functional teams
Proven ability to interpret data and translate insights into actionable strategies
Excellent oral and written communication skills
Strong attention to detail and organizational skills; able to manage multiple tasks and timelines effectively
Flexible, adaptable team player with strong interpersonal skills
Must be able to work independently with minimal supervision
Preferred
Bachelor's degree in marketing, Business, or related field
Experience in Target Roundel, Orange Apron and Best Buy My Ads
Familiarity with tools such as Pacvue/Skai, Profitero, Helium 10
Experience working in Vendor Central; additional Seller Central experience a plus
Benefits
Health Benefits - Offering medical, dental, vision, prescription plans, plus Health Savings Account and Flexible Spending Account options.
Voluntary Benefits - Life, accident, critical illness, disability, legal, identity theft, and pet insurance.
Panasonic Retirement Savings & Investment Plan (PRSIP) - 401(k) plan with company matching contributions and immediate vesting.
Paid Time-Off Benefits - Vacation, holidays, personal days, sick leave, volunteer, and parental & caregiver leave.
Educational Assistance - Tuition reimbursement for job-related courses after six months of service.
Health Management and Wellbeing Programs -Lifestyle Spending Account, EAP, virtual health management, chronic condition, neurodiversity, tobacco cessation, substance abuse support, and life stage and fertility resources. Available to eligible employees starting the first day of the month following your start date. Eligibility for each benefit may vary based on employment status, location, and length of service.
Employee Recognition Program - High5 employee recognition and awards platform, quarterly and annual employee recognition
Annual Bonus Program - Opportunity for an annual performance-based bonus.
Company
Panasonic North America
Panasonic North America is a manufacturing firm that makes electronic appliances and provide solutions to several industries.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Megan Myungwon Lee
Chairwoman and CEO
Samer Mansour
Vice President | Chief Information Security Officer
Recent News
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