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Neighborly® · 3 hours ago

Sr. Local Performance Marketing Specialist

DFW Metroplex

Full-time

Hybrid

Senior Level

5+ years exp

Neighborly is a hub of service brands that connects customers to top-notch local experts for home and business services. The Sr. Local Performance Marketing Specialist will monitor and coach franchise owners on integrated marketing plans, analyze performance metrics, and develop reporting to drive customer growth and revenue.

Business DevelopmentFranchiseManagement ConsultingService Industry

Hiring Manager

Jennifer Corbin

Responsibilities

Monitor, track and coach franchise business owners on their local integrated marketing plans, channel/tactic mix and programs that align with the customer journey and marketing funnel, while delivering on acquisition, retention, reactivation, and loyalty goals for overall customer growth

Monitor key marketing performance metrics, both online and offline customer and engagement analytics, with emphasis on franchise owners total qualified leads, cost per lead, and focus on those franchise owners not achieving target lead and revenue objectives

Present pre-opening and grand-opening marketing plans during onboarding training sessions, and coach franchise business owners on their first- and second-year integrated marketing plan recommendations to deliver break-even targets

Sell in local programs with recommendations provided to individual franchise owners, and/or capture of their local marketing plan

Develop roll up reporting on franchise business owner participation in key programs that drive qualified leads and revenue; supporting your manager in analytics review and monitoring performance KPI’s