RevOptimal · 3 months ago
Business Development Manager - B2B/Healthcare Audiences
United States
Full-time
Remote
Mid Level
3+ years expRevOptimal is building the future of privacy-conscious identity resolution for advertising. The Business Development Manager will be responsible for growing revenue by selling audience solutions and data packages to brands, media agencies, and trading desks, while cultivating senior relationships and practicing consultative selling.
B2BB2CMarketing
Responsibilities
Build and manage a revenue pipeline. Hunt new business within target verticals and agencies, run outbound campaigns, develop warm introductions into long‑term partnerships and maintain 3–4× pipeline coverage
Practice consultative selling. Understand each client’s goals and develop tailored audience strategies that unlock those objectives. Collaborate with internal teams to design PMP deals and direct IO campaigns
Package audiences: Understand our 1P signals and data partnerships and translate into sellable opportunities; brief Product/Operations, create PMP deals, whitelists, and direct IO deals for social activations—with a strong focus on B2B or Healthcare focused, data-layered PMP offerings
Forecasting & pricing: Own deal strategy, rate cards, and volume commitments; maintain accurate pipeline in HubSpot,drive opportunity progression, and ensure SLAs are met
Relationship management: Cultivate senior relationships at agencies (planning, investment, programmatic), sales leadership at platforms and directly with brand marketers. Position RevOptimal as a long-term growth partner, not just a data vendor
Voice of customer: Channel market feedback to product and data teams to improve audience product strategy and internal reporting
Qualification
Required
3+ years in digital ad, audience or programmatic sales at a publisher, data provider, DSP, SSP or other media platform
A track record of exceeding quota selling audience/data solutions, PMPs or direct IO deals to agencies/brands
Existing relationships across holding-company agencies or independents and/or trading desks; comfortable presenting to senior buyers and stakeholders
Fluency in the programmatic landscape and all its acronyms - from DMP to PMP
Strong commercial acumen: pricing strategy, negotiation, and multi-threading complex deals
CRM discipline (Salesforce or HubSpot), plus working knowledge of Excel/Sheets; comfort with BI tools like Omni/Looker/Tableau a plus
Excellent communication—clear, concise proposals and persuasive storytelling
Strategic, disciplined, and proactive — someone who thrives in high-accountability, performance-first cultures
Preferred
Prior experience selling B2B or Healthcare Advertising solutions to agencies, publishers, brands, and data platforms
IAB Digital Media Sales Certification, The Trade Desk Edge Academy, Google DV360 certifications
Familiarity with privacy frameworks (GDPR, CCPA/CPRA), consent signals, and identity/clean-room solutions
Benefits
Medical
Dental
Vision
Generous PTO
Company
RevOptimal
RevOptimal provides B2B, B2C, account-based marketing, data enrichment, and validation solutions.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Eric Slone
Founder & CTO
Recent News
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