TréLuxe · 3 months ago
Ecommerce Marketing Manager
Greater Chicago Area
Full-time
Onsite
Mid, Senior Level
$80K/yr - $120K/yr
5+ years expTréLuxe is a curly hair care brand seeking a results-oriented Ecommerce Marketing Manager to lead their marketing efforts. This role focuses on driving growth through optimizing marketing strategies, managing marketing teams, and ensuring alignment across marketing activities to enhance customer acquisition and retention.
Responsibilities
Provide guidance, mentorship, and direction to the marketing team, ensuring alignment with company goals
Manage sales and marketing calendar, and ensure all marketing campaigns are integrated and optimized for success
Review marketing KPI’s across all channels, and use data-driven insights to refine and optimize marketing strategies
Ensure that all marketing partners understand business objectives, target audiences, and brand positioning
Conduct ongoing research and analysis of relevant trends, product releases, industry developments, consumer behavior, and competitor actions, as needed to continually inform accurate assessment of the marketing landscape
Identify new opportunities for growth and efficiency, based on market trends and performance data
Develop and drive execution of organic social media growth strategies, to align with business goals
Ensure social content aligns with brand voice, product positioning, and marketing calendar
Implement and manage processes to identify opportunities for viral content, unique brand storytelling, and UGC amplification
Ensure E-mail, SMS, Influencer campaigns, and creative output aligns with marketing strategy
Monitor and analyze social media performance, e-mail marketing performance, and influencer partnership metrics, to measure ROI, and guide optimization efforts
Oversee customer retention initiatives, and optimize plans to maximize LTV
Oversee development of marketing materials and sales collateral tailored to wholesale partners, ensuring consistency with e-commerce messaging
Work cross-functionally with the Customer Service department to utilize customer feedback to improve marketing efforts, and increase conversions
Identify areas for UX/UI improvements, and lead CRO projects to improve landing pages, product pages, and checkout flow to increase conversions
Implement customer personalization throughout the marketing funnel to improve conversion rates, leveraging AI tools and platforms when needed
Work with web developers and designers to optimize website to ensure a frictionless user experience
Collaborate with leadership to plan, and manage execution of go-to-market strategies for new product launches, ensuring cross-team alignment to drive awareness and sales
Track product launch performance, and adjust strategies based on insights and sales trends
Manage paid advertising KPI’s to optimize results, and align paid media strategies with broader business goals
Stay updated on paid media trends, algorithm changes, and new advertising opportunities
Qualification
Required
5+ years of experience in e-commerce marketing, with at least 2 years of marketing management experience
Proven expertise in growth marketing and consumer psychology
Excellent project management and cross-functional collaboration skills
Demonstrated experience growing TikTok, Instagram, and/or YouTube audiences with short-form content strategies
Strong knowledge of E-mail and SMS platforms, Shopify, Google Analytics, and e-commerce performance tracking tools
Proven ability to analyze data and make informed decisions based on performance metrics
Experience using AI tools to optimize marketing activities
Preferred
Beauty or hair care industry experience preferred
Understanding of B2B/wholesale marketing strategies and salon/retail distribution preferred
Company
TréLuxe
THE TRÉLUXE DIFFERENCE TréLuxe is a multi-award winning, plant-based, curl care company.
2-10 employees
Funding
Current Stage
Early StageLeadership Team
Cortney Sigilai
Co-Founder & Creative Director
Company data provided by crunchbase