United Public Adjusters & Appraisers, Inc. · 3 months ago
Director of Digital Marketing & Lead Conversion
Melville, NY
Full-time
Onsite
Lead/Staff, Director/Executive
5+ years expUnited Public Adjusters & Appraisers, Inc. is a premier property loss advocacy firm representing policyholders. They are seeking a Director of Digital Marketing & Lead Conversion to build, execute, and optimize in-house marketing campaigns while collaborating with executive leadership to drive measurable business growth.
InsuranceProfessional ServicesProperty Insurance
Hiring Manager
Philip Maltaghati
Responsibilities
Partner directly with executive leadership to define marketing goals, budgets, and performance KPIs
Develop and implement United PA’s full-funnel digital marketing strategy
Design, manage, and optimize websites and landing pages (WordPress, Elementor, Webflow, or similar)
Oversee Google Ads, SEO, Meta Ads, and retargeting campaigns — focusing on conversion and ROI
Build and run text message and email campaigns for new lead engagement and nurturing
Track and improve lead flow from first click to consultation
Integrate analytics, call tracking, and CRM data to identify bottlenecks and opportunities
Report directly to leadership with actionable insights that shape company decisions
Maintain visual and messaging consistency across all digital touchpoints
Uphold United PA’s professional, trusted brand image in every communication
Qualification
Required
5+ years of digital marketing experience (with measurable conversion and campaign ownership)
Hands-on skills in web design, landing page development, and analytics
Proficiency with WordPress, Google Ads, Analytics, Meta Business Suite, CRM tools (HubSpot/Zoho), and automation platforms
Strong analytical mindset — comfortable interpreting data and presenting insights to executives
Exceptional communication and collaboration skills
100% in-office availability required — collaboration and accountability are central to our culture
Preferred
Experience in insurance, restoration, or home services sectors
Benefits
Full benefits package: health, PTO, and performance-based bonuses.
Company
United Public Adjusters & Appraisers, Inc.
United Public Adjusters & Appraisers, Inc. understands the importance of business continuity when business disruption such as a flood or fire happens.
2-10 employees
Funding
Current Stage
Early StageLeadership Team
Philip Maltaghati
Co-CEO, United Public Adjusters - Insurance Adjuster, Property Expert, Negotiator, Board Member
Company data provided by crunchbase