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Loram Maintenance of Way, Inc. · 6 days ago

Marketing and Communications Lead

Hamel, MN

Full-time

Hybrid

Mid, Senior Level

$75K/yr - $113K/yr

5+ years exp

Loram Maintenance of Way, Inc. is a company focused on global marketing operations and communications. The Marketing and Communications Lead will oversee the organization's communications plan, implement internal and external strategies, and coordinate marketing operations worldwide to ensure consistent messaging aligned with the company's vision and values.

Information TechnologyTransportation

Responsibilities

Identifies and leverages opportunities to promote the organization through internal communications

Leads and maintains customer-focused segmentation strategies to identify key markets and customers

Establishes user and engagement metrics

Implement tactics supporting communication strategies for organizational and business change initiatives

Supports policies and procedures for communications that reflect corporate identity and promote mission, vision, and values

Drafts and presents design proposals and special communications projects to management

Seeks new methods to boost internal awareness of key events, launches, programs, and community initiatives

Develops and manages an integrated communications calendar

Collaborates with Marketing to create innovative content and tools (videos, podcasts, blogs, etc.)

Partners with Executives to improve internal communications, morale, and culture

Contributes to Global Access (intranet) content, assists stakeholders, manages freelance writers, and drafts content

Curates and documents corporate events for sharing across digital and internal platforms

Manages social media platforms and provides global guidelines to maintain brand standards

Manages Loram’s intranet to support effective global communications

Prepares and delivers internal presentations

Defines value propositions stories for product launches

Monitor campaign workflows

Writes and edits digital media content

Develops user procedures, guidelines and documentation; supports employee training on internal processes

Research, writes and implements intranet news, bulletins and email announcements

Writing, editing and proofing communications targeted for field, office and subsidiary teams

Performs other duties as assigned

Qualification

Marketing operationsInternal communicationsContent creationMS Office proficiencyGraphic design skillsWritten communicationOral communication skillsAttention to detailProblem-solving ability

Required

Bachelor's degree in marketing, communications, or related field

5+ years of professional experience; preferably in communications and/or marketing operations

Proficient knowledge of MS Office applications, including MS Teams, and MS Excel (intermediate level of Excel)

Demonstrate strong written and oral communication skills, with emphasis on customer focus

Ability to create and translate editorial content into a visually appealing finished product, with graphic and multimedia components as needed

Excellent verbal and written communication skills, able to create compelling messaging for a variety of audiences inclusive of value proposition stories

Ability to work independently, problem solve, and make recommendations for process improvements and drive them to completion

Strong attention to detail and task oriented

High level of accuracy and integrity; ability to handle confidential information with discretion