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Live Nation Entertainment · 9 hours ago

Insomniac - Digital Advertiser, Paid Social

Calabasas, CA

Full-time

Onsite

Entry, Mid Level

$70K/yr - $80K/yr

2+ years exp

Live Nation Entertainment is a leading producer of innovative music festivals and events worldwide. They are seeking a Digital Advertiser, Paid Social to support marketing and digital advertising efforts, focusing on digital media planning and analytics for paid social campaigns.

ConcertsEvent PromotionEventsMedia and EntertainmentTicketing

No H1B

Responsibilities

Develop and execute digital advertising strategies and campaigns across Paid Social (Meta, TikTok, Snapchat, Twitter, Reddit), Google (Display, Search, YouTube), etc. to achieve organizational objectives, including driving awareness, demand generation, engagement, and ticket sales

Provide direction on tactical approach during the planning process and work closely with key members of the marketing and executive teams to align on budget optimization, campaign objectives, channel capabilities, audience strategy, creative requirements, site tagging for measurement, and new opportunities

Gather brief materials and prepare effective media plans across the Insomniac Festival and/or Concert business units, ensuring media mix and budget allocations are delivered against marketing goals

Coordinate the entire digital ad campaign process, including building audiences, creating media plans, building campaigns, creating tags, and updating and copy when needed

Lead meetings with key stakeholders to deliver media campaign updates regularly and present strategic recommendations and optimizations based on campaign performance

Partner closely with project management, marketing, social media teams and marketing/media vendors to ideate, request, and deliver necessary marketing assets

Provide campaign performance reporting, including aggregating information from third parties for campaigns on a regular basis

Actualize media spend & conduct post-campaign recaps that include analysis of media plan, digital metrics, and strategic recommendations for future events

Utilize understanding of data and analytics to grow digital channel mix and provide frequent quantitative recommendations to improve strategy

Maintain internal audience database and update first-party audiences across Meta, TikTok, Snapchat, Google & other required platforms on a regular basis

Stay abreast of digital trends, technology, competitive landscape, ad formats, and new vendor offerings

Troubleshoot media plan and proposal discrepancies, and campaign performance

Build trust, collaborate/value others, drive execution, foster innovation, and protect Insomniac’s brand integrity

Assist with vendor billing

Other special projects and tasks assigned as needed

Some travel may be required (economy)

Train and provide support in onboarding team members, clients, vendors and partners when needed

All other projects and initiatives as identified

Qualification

Digital AdvertisingMeta Ads ManagerGoogle DisplayAudience SegmentationCampaign ManagementMicrosoft OfficeMulti-taskingPassion for MusicCommunication SkillsProblem SolvingSelf-Starter

Required

2+ years' experience in Digital Advertising - concert, festival, music industry preferred

2+ years' direct experience in Meta Ads Manager, Google Display, Search, YouTube, TikTok Ads Manager and Snapchat Ads Manager

Understanding of basic digital media buying process (i.e., media planning, audience segmentation, creative asset management, tracking & analytics, reporting)

Strong knowledge of Microsoft Office (Excel, Word, PowerPoint) & Google Drive (Gmail, Sheets, Docs, Calendar)

Fast learner, self-starter, strong work ethic

Ability to perform with both task-oriented & overall big-picture vision

Exceptional communication skills, both written and verbal

Proficient in organization and multi-tasking on projects of numerous shows at once (note, may have 40+ simultaneous campaigns to manage)

Ability to identify and solve problems in an efficient manner

Possesses a deep passion for music; motivated to learn the ins and outs of the industry

Adheres to all requirements for confidentiality of corporate, strategic, and marketing information

Must be an active problem solver, instilled with a sense of urgency for projects large and small

Geek out on analytics & audience segmentation

Company

Live Nation Entertainment

Glassdoor4.0

Live Nation Entertainment is a producer, promoter, and seller of live concert tickets for artists and fans. It is a sub-organization of Priority Records.

Founded in 1996

Beverly Hills, California, USA

10001+ employees