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Alibaba Cloud · 1 week ago

Senior International Market Operations Specialist

Sunnyvale, CA

Full-time

Hybrid

Senior Level

$168K/yr - $276K/yr

5+ years exp

Alibaba Cloud is an innovative technology company focused on building the next generation Agent ecosystem. They are seeking an International Market Operations Specialist to develop and execute market strategies, enhance brand visibility, and drive user growth in overseas markets, particularly in North America and Europe.

Cloud Data ServicesCloud ManagementData CenterData ManagementFoundational AISoftware

Hiring Manager

Moyin Hu

Responsibilities

Overseas Market Strategy Development and Execution: Responsible for developing and executing brand communication, user acquisition, and growth strategies for the Agent Marketplace in target overseas markets (with a focus on North America, Europe, etc.), achieving continuous and healthy growth in brand visibility and user scale

Omnichannel Marketing Promotion: Plan and lead integrated online and offline marketing activities, including but not limited to:

Content Marketing: Develop and produce high-quality content that caters to overseas audiences' preferences (blogs, white papers, case studies, videos, etc.) to establish thought leadership

Social Media Operations: Deeply operate key social media platforms (such as LinkedIn, Twitter/X, YouTube, Reddit, etc.), plan interactive activities, enhance community activity and brand favorability

KOL/Community Collaboration: Identify, establish, and manage relationships with overseas tech industry Key Opinion Leaders (KOLs), developer communities, industry media, podcasts, etc., to expand brand influence

Partner Ecosystem Expansion: Proactively discover and build partnerships with potential overseas partners through joint marketing, creator collaborations, API integrations, etc., to jointly develop the market

Market Insights and User Growth: Closely monitor market dynamics, competitor strategies, and user needs in overseas Agent, SaaS, developer tools, etc., continuously optimize the user registration, activation, retention, and conversion funnel

Cross-cultural Communication and Collaboration: Work closely with product, technology, sales, design, and domestic teams to ensure accurate transmission of overseas market information and effectively incorporate overseas user feedback into product optimization. Possess excellent cross-cultural communication skills

Qualification

Overseas Market StrategyContent MarketingSocial Media OperationsKOL ManagementData Analysis ToolsUser Growth StrategiesCross-cultural CommunicationMultitaskingProject ManagementStrategic ThinkingAdaptability

Required

Bachelor's degree or above, preferably in Marketing, International Business, Communications, Computer Science, or related fields

More than 5 years of experience in overseas market promotion, user growth, or brand operations

Must have successful hands-on experience in promoting and growing users for SaaS, Agent, cloud computing, developer tools, or technology platform products overseas (especially in the North American market)

Have cases of successfully expanding overseas markets from scratch or significantly increasing market presence

Possess mature capabilities in selecting, negotiating, managing, and evaluating the effectiveness of KOLs; have successful experiences in expanding technical ecosystem partnerships

Skilled in creating high-quality content that aligns with the overseas context and can effectively operate online communities

Proficient in using data analysis tools such as Google Analytics, Mixpanel, Amplitude, able to guide decisions based on data insights

Deep understanding of user growth models (AARRR), possessing an innovative experimental spirit

Fluent in English listening, speaking, reading, and writing (English is the working language), with excellent cross-cultural communication skills

A strong interest and passion for Agent and cutting-edge technologies

Results-oriented, possessing a strong sense of self-motivation and ownership

Excellent project management and multitasking abilities, capable of efficiently working in a fast-paced environment

Strategic thinking combined with attention to detail and strong execution capability

Adaptability to cross-time-zone work and good teamwork spirit