LVMH Perfumes & Cosmetics · 5 months ago
Assistant Manager, Digital Marketing & Media
New York, NY, USA
Full-time
Onsite
Entry, Mid Level
$80K/yr - $105K/yr
2+ years expLVMH Perfumes & Cosmetics is a prestigious company in the cosmetics industry, and they are seeking an Assistant Manager for their Digital Marketing & Media team. This role involves supporting day-to-day operations, managing digital campaigns, and collaborating with various teams to optimize marketing strategies across multiple channels.
Cosmetics
Responsibilities
Support in development of strategic full-funnel campaigns for each launch, including budget allocations by channel and creative phasing
Act as a liaison with HQ team for plan development, approval, and assets
Daily campaign management and optimization
Monitor key KPIs for ongoing campaigns and share channel insights with key stakeholders within local and HQ teams
Manage respective agencies throughout campaign planning and implementation
Work closely with the local E-Business and Marketing teams on campaign calendar across Fragrance, Make-Up and Skincare categories
Manage creative delivery for traditional channels including print, OOH and linear TV
Identify emerging trends to help make strategic media decisions
Post-campaign reporting with consolidated learnings for cross-functional teams and upper management recaps
Track competitive activity on ongoing basis, to be shared with local and HQ teams
Key lead in financial operations, including purchase order creation, invoice tracking, and end-of-month reconciliation
Manage budget and campaign calendar
Provide agency with briefs for each campaign launch and collaborate on full funnel social campaigns
Partner with HQ team on campaign cadence, asset requests, and approvals
Monitor performance across all platforms including Facebook, Instagram, Snapchat, TikTok, Pinterest, Twitter, LinkedIn
Communicate with digital media publishers, maintain relationships and update team on new opportunities
Identify appropriate digital partners to RFP for each campaign and brief agencies on objectives and budgets
Monitor performance of live campaigns and manage post buy reports
Support the development and implementation of retail media strategies, aligning with business objectives, launch calendar, and retailer-specific goals
Translate brand and retailer priorities into omnichannel retail media campaigns across paid social, on-site display, brand pages, sponsored product ads, and always-on activations
Coordinate with key Retail Media Networks (RMNs) (e.g., Macy’s, Nordstrom) to support execution, while managing relationships with external account teams
Contribute to end-to-end campaign execution, including briefings, KPI tracking and asset handoff to ensure flawless activation
Ensure alignment between media activations and broader merchandising and promotional moments, including in-store events, sampling campaigns, and omni-channel promotions
Collaborate with the Brand Marketing team to identify opportunities to leverage influencer content across paid retail media, and oversee execution of associated deliverables
Qualification
Required
Solid skills in the deployment and optimization of digital campaigns (across awareness, traffic and conversion objectives)
Ability to synthesize large sets of data and draw actionable insights
Exceptional PowerPoint skills, with a good eye for visual data storytelling
Proactive communications skills, ability to function in a fast-paced environment, and ability to collaborate cross-functionally
Extensive experience with web analytics tools such as Google Analytics, Facebook Business Manager, etc
High proficiency in Microsoft Office Suite; Excel and PowerPoint required
2-4 years minimum experience in Digital, in a competitive context, within an agency or brand
Must be highly organized and detail-oriented, with a strong ability to manage multiple projects simultaneously with un-prompted follow-through
Fluent in English; French is a plus but not required
Company
LVMH Perfumes & Cosmetics
LVMH’s Perfumes & Cosmetics activities benefit from exceptional dynamism that relies on both the longevity and development of key lines, and on the boldness of new creations.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Ada Lien
Fresh Chief Executive Officer
Walter Bialik
CFO- LVMH Perfumes & Cosmetics Mexico
Company data provided by crunchbase