Technology Product Engineer - Hypertargeting Solutions jobs in United States
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Allergan Aesthetics, an AbbVie Company ยท 3 months ago

Technology Product Engineer - Hypertargeting Solutions

AbbVie is a company dedicated to discovering and delivering innovative medicines and solutions. In the role of Technology Product Engineer - Hypertargeting Solutions, you will lead the design and implementation of technology solutions, manage technology portfolio products, and collaborate with business teams to optimize personalization strategies based on data analysis.

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H1B Sponsor Likelynote

Responsibilities

Lead conception, design, engineering, and implementation of technology solutions by studying business needs; conferring with users; studying systems flow, data usage, and business processes; investigating problem areas; Routinely demonstrate initiative and creativity in leading technology solutions
Lead projects/programs and technical staff to develop, test and implement significant new products, or operational improvements
Analyzes and resolves Business problems through technology, using analytical problem-solving methods/techniques and associated tools
Contribute to advancement of own function by studying state-of-the-art tools, techniques, and computing equipment; participate in educational opportunities and professional organizations
Enforcing and expanding use of AbbVie Common Data Model and industry standard information descriptions (ontologies, taxonomies, vocabularies, lexicons, dictionaries, thesaurus, glossaries etc....)
Manage technology portfolio products such as Audience Builder and NBA Suggestions which support our Customer Engagement model and Marketing Automation strategy through definition of customer segmentation and personalization strategies
Responsible for planning and overseeing a portfolio of technology products from ideation to operation; including securing cross-functional alignment on project scope, benefits, cost, and timeline. Expected to work effectively across various IT shared services teams, external Agencies, and other Commercial business stakeholders
Proactively understand the business strategies and the technology needs of the business. Identify current and emerging business needs and evaluate technology solutions to balance short-term and long-term objectives. Understand both data and technology capabilities already in use across AbbVie and recommend appropriate application within their product portfolio
Lead the creation of data and technology roadmaps to support the strategic needs of their product. Ensure alignment between evolving business needs and corporate technology strategies within our technology ecosystem. Propose, initiate, and lead programs that transform processes or technology capabilities
Lead engagement with business teams to define and implement products strategies aligned with business goals
Leverage products within portfolio to create personalized experiences across various channels and touchpoints
Continuously optimize personalization strategies based on data analysis and performance metrics

Qualification

Data managementSalesforce Marketing CloudCustomer journey optimizationData analysis toolsPersonalization strategiesCommunication skillsPython codingVeeva CRMDigital strategy expertiseIT budget management

Required

Bachelor's degree in information technology, data analytics or a related field with 6+ years experience
Proven experience in data management (preferably Palantir Foundry) and marketing automation technology platform (preferably Salesforce Marketing Cloud) in designing and implementing data management processes and automated customer journeys technology solution across digital channels
Strong understanding of customer and interaction data
Understanding of marketing automation principles and best practices
Proficiency in configuring and managing customer journeys in Salesforce Marketing Cloud's Journey Builder
Proficiency in using technology tools and platforms for data analysis and segmentation (e.g., CRM systems, data analytics tools, marketing automation platforms)
Strong experience with data science, personalization and segmentation capabilities via any customer profile tool
Familiarity with data analytics and reporting tools to measure and optimize customer journey performance
Excellent communication and collaboration skills to work effectively with cross-functional teams
Ability to independently manage time and priorities

Preferred

Experience with Python coding, database modeling, database query
Experience with Veeva CRM, digital channels (mass email, messaging, web portals etc.) or other digital tools
Salesforce Marketing Cloud certifications (e.g., Marketing Cloud Email Specialist, Marketing Cloud Consultant) are a plus
Understanding/expertise in definition and implementation of digital strategies for pharmaceutical/healthcare industry
Experience managing an IT investment budget of $250K to $1M

Benefits

Paid time off (vacation, holidays, sick)
Medical/dental/vision insurance
401(k)
Short-term incentive programs
Long-term incentive programs

Company

Allergan Aesthetics, an AbbVie Company

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At Allergan Aesthetics, an AbbVie company, we develop, manufacture, and market a portfolio of leading aesthetics brands and products.

H1B Sponsorship

Allergan Aesthetics, an AbbVie Company has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2024 (1)
2023 (1)
2022 (16)
2021 (14)
2020 (5)

Funding

Current Stage
Late Stage

Leadership Team

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Nicole Mowad-Nassar
Senior Vice President, AbbVie and President, Global Allergan Aesthetics
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Company data provided by crunchbase