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Crayola · 3 days ago

Retail Media Specialist

Easton, PA

Full-time

Onsite

Mid Level

3+ years exp

Crayola is a well-known brand seeking a Retail Media Specialist to develop and execute retail media plans aligned with brand and e-commerce targets. The role involves managing campaigns across major retailers and ensuring effective media management while collaborating with internal teams and external partners.

ConsumerEnvironmental ConsultingSocial

Responsibilities

Execute and optimize retail media campaigns across key platforms, including Amazon Advertising, Walmart Connect, and Target Roundel

Oversee daily management of campaign budgets, bid management, reporting, keyword and targeting strategies, and campaign revisions based on performance history and brand goals. Ensure campaigns are delivering against established KPIs and revenue targets

Implement tailored paid search strategies for each retailer, following platform-specific best practices

Monitor campaign performance, analyze key metrics, and adjust tactics to improve ROI and efficiency. Provide regular reports with insights and recommendations

Work closely with internal teams (Sales, Brand, and eCommerce) to ensure retail media efforts support overall business goals

Assist in managing and allocating retail media investments, ensuring proper spend distribution across search, onsite, and offsite media

Support planning and activation of awareness-driving campaigns in self-serve platforms such as Walmart Connect (WMC), Target Roundel, and Amazon DSP, including building and reviewing media plans, identifying target audiences, and ensuring campaigns launch on time

Execute programmatic campaigns, including through The Trade Desk, by reviewing audience segments, setting up campaigns, monitoring & optimizing delivery, and providing reporting on campaign performance

Manage the creative review process for retail media campaigns, including trafficking assets, coordinating feedback through Target’s workflow tools, and partnering with internal digital designers to ensure assets meet retailer requirements

Help coordinate retail media plans in partnership with the Retail Media Manager, Sales and Brand Activation teams to drive traffic and conversions

Work with SEO and content teams to ensure paid and organic efforts complement each other for maximum visibility and conversion

Track share of shelf and discoverability within retailer search and taxonomy to ensure strong product presence

Prepare regular reports that connect retail media campaign KPIs (e.g., impressions, CTR, ROAS) to topline outcomes such as sales and revenue performance across key retailers

Translate campaign data into actionable insights by identifying trends, highlighting what is driving performance, and recommending optimizations that align with business objectives

Support internal presentations by building clear, insight-driven summaries that link advertising performance back to overall brand and category growth, making results understandable and actionable for cross-functional partners

Stay up to date on retail media trends, new ad formats, and platform updates to improve execution

Qualification

Digital MarketingRetail Media ExecutionData AnalysisAmazon AdvertisingWalmart ConnectTarget RoundelMarketing Automation ToolsProblem-SolvingAttention to DetailTeam Player

Required

Minimum Bachelor's degree in Digital Marketing, Marketing, Communications, Business or related field

3+ years digital marketing experience with background at agency, retailer and/or in-house advertising team

Knowledge of the omni-channel retail media landscape: Experience executing paid media across Amazon, Walmart, & Target platforms

Knowledge of marketing automation tools (e.g. Skai, Pacvue, Perpetua)

Knowledge of digital technology, tools and platforms: Hands-on experience with digital marketing tools and measurement technologies, including Amazon Ads, Walmart Ads, and Roundel Media Services or Criteo

Minimum 1 year experience directly setting up search campaigns in Amazon Ads, Walmart Ads, or Roundel Media Studio

Strong data analysis and reporting abilities: Ability to synthesize data and deliver qualitative and quantitative analysis

Attention to detail and ability to prioritize tasks to maximize impact within limited resources and time

Strong analytical and problem-solving skills

Action-oriented, organized, team player who pushes to meet and exceed targets