Optimum Sports · 3 months ago
Associate Media Director, Ptarmigan Media
New York
Full-time
Onsite
Senior Level
$110K/yr - $140K/yr
5+ years expOmnicom Media Group (OMG) is a leading media services division that delivers transformational experiences for clients and consumers. The Associate Media Director will lead client business stewardship, develop media plans, manage reporting analysis, and nurture junior staff while contributing to thought leadership and new business efforts.
AdvertisingBrand MarketingMarketingPublic RelationsSports
Responsibilities
Lead and manage day‐to‐day stewardship of the client business
Drive development of media plan recommendations that comprise both tactical and high impact/custom activations to meet clients’ goals
Lead and manage reporting analysis, inclusive of key insights/takeaways and optimization recommendations, based on campaign performance
Manage and nurture development of junior staff, guiding these individuals through the fundamentals of the planning process (inclusive of developing high level strategies, partner RFP/evaluation, negotiation, tactical plan development & execution, reporting & insights, optimization, billing, etc.)
Provide oversight on campaign performance reports and collaboratively share results across teams to ensure constant program evolution
Lead and manage client briefing meetings with key stakeholders (CMO, head of Marketing, Head of Product Distribution, etc.)
Provide oversight and consultation to team members in constructing compelling, and strategically grounded, POV’s that provide thoughtful insights to help guide and inform planning decisions
Develop team member frameworks to ensure each are meeting milestones for continued growth
Contribute to and publish Ptarmigan Media thought leadership content
Contribute to and participate in new business efforts
Collaboratively participate in Team Leadership Group meetings and work-sessions
Effectively manage projects and resources, to consistently meet internal and client timelines
Establish and grow key client relationships while managing client expectations
Have the ability to dial in and orchestrate the details, while understanding big picture strategic needs
Qualification
Required
Lead and manage day‐to‐day stewardship of the client business
Drive development of media plan recommendations that comprise both tactical and high impact/custom activations to meet clients' goals
Lead and manage reporting analysis, inclusive of key insights/takeaways and optimization recommendations, based on campaign performance
Manage and nurture development of junior staff, guiding these individuals through the fundamentals of the planning process (inclusive of developing high level strategies, partner RFP/evaluation, negotiation, tactical plan development & execution, reporting & insights, optimization, billing, etc.)
Provide oversight on campaign performance reports and collaboratively share results across teams to ensure constant program evolution
Lead and manage client briefing meetings with key stakeholders (CMO, head of Marketing, Head of Product Distribution, etc.)
Provide oversight and consultation to team members in constructing compelling, and strategically grounded, POV's that provide thoughtful insights to help guide and inform planning decisions
Develop team member frameworks to ensure each are meeting milestones for continued growth
Contribute to and publish Ptarmigan Media thought leadership content
Contribute to and participate in new business efforts
Collaboratively participate in Team Leadership Group meetings and work-sessions
Effectively manage projects and resources, to consistently meet internal and client timelines
Establish and grow key client relationships while managing client expectations
Have the ability to dial in and orchestrate the details, while understanding big picture strategic needs
Preferred
5+ years media planning & buying experience at a media agency
Knowledge of 360 cross-functional media inclusive of Digital media (including Search, Social, Video, Content, Display), Print and TV/OTT, OOH, Audio
Proven ability to develop high level strategies that include implementation of new, innovative ideas that deliver results according to objectives from awareness to lead gen
Ability to analyze Digital activity and report on key performance indicators (KPIs) and metrics across variety of tactics
Proven negotiation skills that result in incremental value for investment
Adept in all tools including Google Analytics, DoubleClick/DFA, MOAT/IAS, Google Data Studio, Prisma, Spectra
Proven ability to build and nurture mutually respectful, highly strategic, and productive media publisher relationships
Strong written, verbal/presentation skills, inclusive of PowerPoint and Excel acumen
Team player with collaborative and consultative mindset willing to challenge the status quo
Ability to multitask and thrive in fast-paced work environment while appropriately managing timelines and prioritize deliverables
Benefits
Health insurance
Vision insurance
Dental insurance
401(k)
Healthcare Flexible Spending Account
Dependent Care Flexible Spending Account
Vacation days
Sick days
Personal days
Paid parental leave
Paid medical leave
STD/LTD insurance benefits
Company
Optimum Sports
Optimum Sports is a sports marketing agency for sports that has expertise in branding, investments, client relationships, PR and strategy.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Dale Song
Chief Partnerships & Consulting Officer
Jeremy Carey
Chief Investment Officer
Recent News
Sports Business Journal
2026-01-17
Company data provided by crunchbase